Pureology Hydrate Moisturizing Shampoo | Softens and Deeply Hydrates Dry Hair | For Medium to Thick Color Treated Hair | Sulfate-Free | Vegan

TLDR Review: Pureology Hydrate Shampoo

Published: January 13th, 2026

Verdict

Pureology Hydrate Moisturizing Shampoo is a top-tier choice for anyone with medium to thick, color-treated hair looking for intense hydration without sacrificing softness or color longevity. Its sulfate-free, vegan formula gently cleanses while lathering luxuriously, and the scent adds a spa-like touch. The price is on the higher end, but most reviewers feel it's worth the splurge for long-lasting, healthy hair. If you want to maximize benefits, consider pairing it with the matching Hydrate Conditioner for the best results.

Top pro:
Cleans hair thoroughly without stripping natural oils or drying it out
Top con:
Considered expensive by some, which might be a barrier for budget-conscious buyers
Get an alert when the price drops or it comes back in stock.

Pros

  • •Cleans hair thoroughly without stripping natural oils or drying it out
  • •Leaves hair soft, manageable, and deeply hydrated without weighing it down
  • •Helps maintain and protect color-treated hair, preventing fading effectively
  • •Produces a rich, luxurious lather with only a small amount needed, making it last longer
  • •Has a wonderfully pleasant, clean, and heavenly scent that users love
  • •Works especially well on medium to thick, color-treated, and naturally dry hair
  • •High overall satisfaction with quality, hydration, and how healthy hair feels after use
  • •Pairs nicely with the matching conditioner and complements leave-in curl creams
  • •Large bottle size offers good value despite the premium price point

Cons

  • •Considered expensive by some, which might be a barrier for budget-conscious buyers
  • •Some users may find the scent too strong or perfumed, depending on personal preference
Lowest at Amazon
$72.00 at Amazon
Price seen Jan 26, 2025
Lowest at any Popular Retailer
$72.00 at Sephora
Price seen Jan 26, 2025

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How we researched this

About this review: it summarizes the professional reviews and customer ratings ShopSavvy collected for this product, alongside prices from 13 retailers in ShopSavvy's price data, most recently seen Jan 26, 2025.

Where to Buy

Prices last seen Jan 26, 2025
RetailerPriceLast seenBuy
$49.78Jan 26, 2025
may have changed
$55.00Jan 26, 2025
may have changed
$57.00Jan 26, 2025
may have changed
$62.00Jan 26, 2025
may have changed
$69.59Jan 26, 2025
may have changed
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