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Pureology Hydrate Moisturizing Shampoo | Softens and Deeply Hydrates Dry Hair | For Medium to Thick Color Treated Hair | Sulfate-Free | Vegan

TLDR Review: Pureology Hydrate Shampoo

By ShopSavvy Team

Published: January 13th, 2026

Pros

•Cleans hair thoroughly without stripping natural oils or drying it out
•Leaves hair soft, manageable, and deeply hydrated without weighing it down
•Helps maintain and protect coloreated hair, preventing fading effectively
•Produces a rich, luxurious lather with only a small amount needed, making it last longer
•Has a wonderfully pleasant, clean, and heavenly scent that users love
•Works especially well on medium to thick, coloreated, and naturally dry hair
•High overall satisfaction with quality, hydration, and how healthy hair feels after use
•Pairs nicely with the matching conditioner and complements leavn curl creams
•Large bottle size offers good value despite the premium price point

Cons

•Considered expensive by some, which might be a barrier for budgeonscious buyers
•Some users may find the scent too strong or perfumed, depending on personal preference

Bottom Line

Pureology Hydrate Moisturizing Shampoo is a top-tier choice for anyone with medium to thick, color-treated hair looking for intense hydration without sacrificing softness or color longevity. Its sulfate-free, vegan formula gently cleanses while lathering luxuriously, and the scent adds a spa-like touch. The price is on the higher end, but most reviewers feel it's worth the splurge for long-lasting, healthy hair. If you want to maximize benefits, consider pairing it with the matching Hydrate Conditioner for the best results.

Lowest at any Popular Retailer

$68.40 at Amazon

How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from 59 retailers to give you the short version.