Pros

  • Cleans hair thoroughly without stripping natural oils or drying it out
  • Leaves hair soft, manageable, and deeply hydrated without weighing it down
  • Helps maintain and protect coloreated hair, preventing fading effectively
  • Produces a rich, luxurious lather with only a small amount needed, making it last longer
  • Has a wonderfully pleasant, clean, and heavenly scent that users love
  • Works especially well on medium to thick, coloreated, and naturally dry hair
  • High overall satisfaction with quality, hydration, and how healthy hair feels after use
  • Pairs nicely with the matching conditioner and complements leavn curl creams
  • Large bottle size offers good value despite the premium price point

Cons

  • Considered expensive by some, which might be a barrier for budgeonscious buyers
  • Some users may find the scent too strong or perfumed, depending on personal preference

Bottom Line

Pureology Hydrate Moisturizing Shampoo is a top-tier choice for anyone with medium to thick, color-treated hair looking for intense hydration without sacrificing softness or color longevity. Its sulfate-free, vegan formula gently cleanses while lathering luxuriously, and the scent adds a spa-like touch. The price is on the higher end, but most reviewers feel it's worth the splurge for long-lasting, healthy hair. If you want to maximize benefits, consider pairing it with the matching Hydrate Conditioner for the best results.

Lowest at any Popular Retailer
$72.00 at Amazon

Where to Buy

Prices last updated: February 6th 2026 11:39 pm
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