Pureology Hydrate Shampoo
Pureology

Pureology Hydrate Shampoo

$18.00across 61 retailers
Model: P1863400UPC: 884486437112
Lowest at Amazon
$68.40 at Amazon
Price seen Oct 4, 2026
Lowest at any Popular Retailer
$38.00 at ulta
Price seen Jan 13, 2026

Where to Buy

Newest price seen: Oct 4, 2026
RetailerPriceLast seenBuy
M
My Store
$18.00Mar 21, 2023, may have changedBuy Now
M
My Store
$18.00Mar 7, 2023, may have changedBuy Now
ulta logo
ulta
60-day returns (in store too)
$38.00Jan 13, 2026, may have changedBuy Now
T
Toletrey
$39.99Mar 10, 2023, may have changedBuy Now
D
Dorover
$45.00Jan 9, 2023, may have changedBuy Now

Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026 to May 2026). Some products and categories have different terms, so check with the store before you buy.

Pros

  • •Cleans hair thoroughly without stripping natural oils or drying it out
  • •Leaves hair soft, manageable, and deeply hydrated without weighing it down
  • •Helps maintain and protect color-treated hair, preventing fading effectively
  • •Produces a rich, luxurious lather with only a small amount needed, making it last longer
  • •Has a wonderfully pleasant, clean, and heavenly scent that users love
  • •Works especially well on medium to thick, color-treated, and naturally dry hair
  • •High overall satisfaction with quality, hydration, and how healthy hair feels after use
  • •Pairs nicely with the matching conditioner and complements leave-in curl creams
  • •Large bottle size offers good value despite the premium price point

Cons

  • •Considered expensive by some, which might be a barrier for budget-conscious buyers
  • •Some users may find the scent too strong or perfumed, depending on personal preference

Bottom Line

Pureology Hydrate Moisturizing Shampoo is a top-tier choice for anyone with medium to thick, color-treated hair looking for intense hydration without sacrificing softness or color longevity. Its sulfate-free, vegan formula gently cleanses while lathering luxuriously, and the scent adds a spa-like touch. The price is on the higher end, but most reviewers feel it's worth the splurge for long-lasting, healthy hair. If you want to maximize benefits, consider pairing it with the matching Hydrate Conditioner for the best results.

Read full expert review

What Reviewers Are Saying

Praised
smells amazing31%
leaves hair soft31%
lathers well31%
rinses clean23%
doesn't weigh hair down15%
color safe23%
moisturizing without heaviness15%
light scent15%
long-lasting scent15%
makes hair manageable8%

Discussion

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