Verdict
The NEXXUS HAIR Blonde Assure Purple Shampoo is a solid choice for those looking to combat brassy tones and maintain bright, silver or blonde highlights. Its formula, enriched with keratin and other nourishing ingredients, helps keep hair soft and shiny. Although some users report a greasy feel and limited toning effects, its overall benefits make it worth trying for vibrant blonde hair. If you’re concerned about potential purple tinting, consider mixing it with your regular shampoo or adjusting the frequency of use.
- Top pro:
- Effectively prevents brassy tones and brightens silver highlights.
- Top con:
- Some users experienced excessively greasy hair after use.
Pros
- •Effectively prevents brassy tones and brightens silver highlights.
- •Leaves hair soft and shiny, without drying it out.
- •Lathers well and is easy to rinse out, even with hard water.
- •Contains keratin and other gentle ingredients that nourish weak and fine hair.
- •The clean, fruity scent isn't overpowering and lasts after drying.
- •Reduces brassiness effectively, offering a more natural and vibrant color.
- •Only needs to be used once a week, making it economical.
- •Promotes healthy-looking, shiny hair with an impressive blowout experience.
- •Offers good moisturization and successfully reduces dullness.
- •Highly recommended for maintaining blonde hair and its color.
Cons
- •Some users experienced excessively greasy hair after use.
- •Limited toning effect noticed after multiple washes.
- •Might leave light platinum hairs with a purple tint if overused.
- •Requires a larger amount compared to some other shampoos for proper lathering.
- •The deep purple color can be messy during application.
- •Must be mixed with another shampoo or used with caution to avoid excessive pigmentation on platinum hair.
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How we researched this
About this review: it summarizes the professional reviews and customer ratings ShopSavvy collected for this product, alongside prices from 1 retailer in ShopSavvy's price data, most recently seen Sep 15, 2026.
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