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NEXXUS HAIR

Nexxus Blonde Assure Shampoo

$9.90across 30 retailers
Model: 10605592005890UPC: 605592005893
Lowest at Amazon
$10.18 at Amazon
Price seen Jun 6, 2025
Lowest at any Popular Retailer
$9.90 at Bonanza
Price seen Jun 6, 2025

Where to Buy

Newest price seen: Jun 15, 2025
RetailerPriceLast seenBuy
Bonanza logo
Bonanza
Sold by thrifty latina's booth
$9.90Jun 6, 2025, may have changedBuy Now
Amazon logo
Amazon
Sold by NORTHCOAST COLLECTABLES
$10.18Jun 6, 2025, may have changedBuy Now
G
Groceryeshop
$14.26Jun 6, 2025, may have changedBuy Now
M
mercari
$15.00Jun 15, 2025, may have changedBuy Now
B
bazar
$15.29Jun 15, 2025, may have changedBuy Now

Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026). Some products and categories have different terms, so check with the store before you buy.

Price history summary

Lowest new price we recorded at major retailers (Amazon, Walmart, Best Buy, Target, The Home Depot and Lowes) in the last 90 days: $12.64 at Amazon on Aug 18, 2026.

Range over the last 12 months: $12.64 (Amazon, Aug 18, 2026) to $15.99 (Amazon, Jun 12, 2026). Based on 7 recorded prices since Jun 12, 2026 for offers sold by these retailers themselves (not marketplace sellers). Summary as of Oct 14, 2026.

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Pros

  • •Effectively prevents brassy tones and brightens silver highlights.
  • •Leaves hair soft and shiny, without drying it out.
  • •Lathers well and is easy to rinse out, even with hard water.
  • •Contains keratin and other gentle ingredients that nourish weak and fine hair.
  • •The clean, fruity scent isn't overpowering and lasts after drying.
  • •Reduces brassiness effectively, offering a more natural and vibrant color.
  • •Only needs to be used once a week, making it economical.
  • •Promotes healthy-looking, shiny hair with an impressive blowout experience.
  • •Offers good moisturization and successfully reduces dullness.
  • •Highly recommended for maintaining blonde hair and its color.

Cons

  • •Some users experienced excessively greasy hair after use.
  • •Limited toning effect noticed after multiple washes.
  • •Might leave light platinum hairs with a purple tint if overused.
  • •Requires a larger amount compared to some other shampoos for proper lathering.
  • •The deep purple color can be messy during application.
  • •Must be mixed with another shampoo or used with caution to avoid excessive pigmentation on platinum hair.

Bottom Line

The NEXXUS HAIR Blonde Assure Purple Shampoo is a solid choice for those looking to combat brassy tones and maintain bright, silver or blonde highlights. Its formula, enriched with keratin and other nourishing ingredients, helps keep hair soft and shiny. Although some users report a greasy feel and limited toning effects, its overall benefits make it worth trying for vibrant blonde hair. If you’re concerned about potential purple tinting, consider mixing it with your regular shampoo or adjusting the frequency of use.

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What Reviewers Are Saying

Praised
makes hair soft and shiny20%
good for dullness10%
less drying than others20%
deeply pigmented10%
helped with yellow brass10%
pleasant light fruity scent10%
easy to use10%
Criticized
noticing little color difference10%
leaves hair greasy30%

Discussion

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ShopSavvy compares prices across thousands of retailers so you always get the best deal. Prices are collected from retailer listings, and each one shows the date we last saw it. Our expert reviews and community discussion help you make informed buying decisions.

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