Pros

  • โ€ขEasy application with soft gel and brush; requires minimal pressure.
  • โ€ข150% waterproof and budgroof, staying vibrant for long hours.
  • โ€ขDoes not irritate the eyes like traditional pencils.
  • โ€ขEffortless removal without harsh scrubbing.
  • โ€ขPerforms well on oily skin with minimal smearing by the end of the day.
  • โ€ขCan withstand activities like errands and cooking without losing integrity.
  • โ€ขAllows for layering without removing previously applied lines.
  • โ€ขLonasting formula; does not smudge, even with all-day wear.
  • โ€ขPerfect for creating winged eyeliner with flexible application.
  • โ€ขBest results achieved with an angled liner brush and setting spray for added longevity.

Cons

  • โ€ขThe formula has changed, now resulting in disappointing performance.
  • โ€ขNew packaging and branding as 'Tattoo gel eyeliner' may confuse lonime users.
  • โ€ขFeels dry and sticky, making application difficult.
  • โ€ขDoes not pick up well on the brush or glide smoothly on the skin.
  • โ€ขFades significantly after a few hours despite being waterproof, necessitating reapplication.
  • โ€ขNew brush design is harder to use; bends easily and cracks from frequent cleaning.
  • โ€ขPrevious reliability and flawless looks are no longer attainable.

Bottom Line

While the Maybelline New York Makeup Eyestudio Lasting Drama Gel Eye Liner in Blackest Black offers impressive staying power and is easy on sensitive eyes, recent changes in formulation and packaging have led to mixed reviews. Users who prefer a delicate touch might have to endure a firmer application process due to the new dry texture. If you're a fan of the original, prepare to adapt or consider exploring alternatives, especially if you seek the high standards set by brands like Bobbi Brown.

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$2.24 at Amazon

Where to Buy

Prices last updated: July 23rd 2025 8:17 pm
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