TLDR Review: Maybelline Gel Eye Liner
Verdict
While the Maybelline New York Makeup Eyestudio Lasting Drama Gel Eye Liner in Blackest Black offers impressive staying power and is easy on sensitive eyes, recent changes in formulation and packaging have led to mixed reviews. Users who prefer a delicate touch might have to endure a firmer application process due to the new dry texture. If you're a fan of the original, prepare to adapt or consider exploring alternatives, especially if you seek the high standards set by brands like Bobbi Brown.
- Top pro:
- Easy application with soft gel and brush; requires minimal pressure.
- Top con:
- The formula has changed, now resulting in disappointing performance.
Pros
- •Easy application with soft gel and brush; requires minimal pressure.
- •150% waterproof and budge-proof, staying vibrant for long hours.
- •Does not irritate the eyes like traditional pencils.
- •Effortless removal without harsh scrubbing.
- •Performs well on oily skin with minimal smearing by the end of the day.
- •Can withstand activities like errands and cooking without losing integrity.
- •Allows for layering without removing previously applied lines.
- •Long-lasting formula; does not smudge, even with all-day wear.
- •Perfect for creating winged eyeliner with flexible application.
- •Best results achieved with an angled liner brush and setting spray for added longevity.
Cons
- •The formula has changed, now resulting in disappointing performance.
- •New packaging and branding as 'Tattoo gel eyeliner' may confuse long-time users.
- •Feels dry and sticky, making application difficult.
- •Does not pick up well on the brush or glide smoothly on the skin.
- •Fades significantly after a few hours despite being waterproof, necessitating reapplication.
- •New brush design is harder to use; bends easily and cracks from frequent cleaning.
- •Previous reliability and flawless looks are no longer attainable.
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How we researched this
About this review: it summarizes the professional reviews and customer ratings ShopSavvy collected for this product, alongside prices from 1 retailer in ShopSavvy's price data, most recently seen Sep 29, 2026.
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