💭 ShopSavvy TLDR Reviews

Expertly researched reviews about products you're interested in, condensed down to a score, pros/cons and a bottom line.

🔥 Trending Deals

Maybelline New York Makeup Eyestudio Lasting Drama Gel Eye Liner, Blackest Black, Waterproof, 0.106 oz

TLDR Review: Maybelline Gel Eye Liner

By ShopSavvy Team

Published: March 6th, 2025

Pros

•Easy application with soft gel and brush; requires minimal pressure.
•150% waterproof and budgroof, staying vibrant for long hours.
•Does not irritate the eyes like traditional pencils.
•Effortless removal without harsh scrubbing.
•Performs well on oily skin with minimal smearing by the end of the day.
•Can withstand activities like errands and cooking without losing integrity.
•Allows for layering without removing previously applied lines.
•Lonasting formula; does not smudge, even with all-day wear.
•Perfect for creating winged eyeliner with flexible application.
•Best results achieved with an angled liner brush and setting spray for added longevity.

Cons

•The formula has changed, now resulting in disappointing performance.
•New packaging and branding as 'Tattoo gel eyeliner' may confuse lonime users.
•Feels dry and sticky, making application difficult.
•Does not pick up well on the brush or glide smoothly on the skin.
•Fades significantly after a few hours despite being waterproof, necessitating reapplication.
•New brush design is harder to use; bends easily and cracks from frequent cleaning.
•Previous reliability and flawless looks are no longer attainable.

Bottom Line

While the Maybelline New York Makeup Eyestudio Lasting Drama Gel Eye Liner in Blackest Black offers impressive staying power and is easy on sensitive eyes, recent changes in formulation and packaging have led to mixed reviews. Users who prefer a delicate touch might have to endure a firmer application process due to the new dry texture. If you're a fan of the original, prepare to adapt or consider exploring alternatives, especially if you seek the high standards set by brands like Bobbi Brown.

Lowest at any Popular Retailer

$7.75 at Amazon

How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from 11 retailers to give you the short version.