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Maybelline New York
Maybelline Gel Eye Liner
Model: 999LDG-950Color: Blackest blackUPC: 41554220186
Lowest at Amazon
$7.75 at AmazonLowest at any Popular Retailer
$7.75 at AmazonWhere to Buy
Prices last updated: May 30th 2026 8:48 pm
Pros
- •Easy application with soft gel and brush; requires minimal pressure.
- •150% waterproof and budgroof, staying vibrant for long hours.
- •Does not irritate the eyes like traditional pencils.
- •Effortless removal without harsh scrubbing.
- •Performs well on oily skin with minimal smearing by the end of the day.
- •Can withstand activities like errands and cooking without losing integrity.
- •Allows for layering without removing previously applied lines.
- •Lonasting formula; does not smudge, even with all-day wear.
- •Perfect for creating winged eyeliner with flexible application.
- •Best results achieved with an angled liner brush and setting spray for added longevity.
Cons
- •The formula has changed, now resulting in disappointing performance.
- •New packaging and branding as 'Tattoo gel eyeliner' may confuse lonime users.
- •Feels dry and sticky, making application difficult.
- •Does not pick up well on the brush or glide smoothly on the skin.
- •Fades significantly after a few hours despite being waterproof, necessitating reapplication.
- •New brush design is harder to use; bends easily and cracks from frequent cleaning.
- •Previous reliability and flawless looks are no longer attainable.
Bottom Line
While the Maybelline New York Makeup Eyestudio Lasting Drama Gel Eye Liner in Blackest Black offers impressive staying power and is easy on sensitive eyes, recent changes in formulation and packaging have led to mixed reviews. Users who prefer a delicate touch might have to endure a firmer application process due to the new dry texture. If you're a fan of the original, prepare to adapt or consider exploring alternatives, especially if you seek the high standards set by brands like Bobbi Brown.
What Reviewers Are Saying
Praised
minimal smear10%
easy to work with10%
stays put all day10%
easier to apply20%
watertight and budge proof10%
Criticized
dry and sticky10%
difficult to apply10%
does not last10%
old brush is better10%
📚More About Maybelline Gel Eye Liner
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