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it's a 10 Miracle Shampoo plus Keratin 10 oz

TLDR Review: It's a 10 Miracle Shampoo

By ShopSavvy Team

Published: May 25th, 2026

Pros

•Effectively improves hair health and manages dry, frizzy ends after just one use
•Leaves hair feeling soft, smooth, shiny, and more manageable
•Keratin content helps maintain straightness and protects from heat and humidity
•Gets rid of dryness, flakes, and improves scalp health, making hair look vibrant
•Easy to incorporate into regular routine, especially for long or thick hair
•Provides salouality results at home with noticeable improvements in softness and shine
•Small amount of product goes a long way, making it economical to use
•Suitable for repairing damage caused by heat styling and chemical treatments
•Pleasant scent and welackaged for secure delivery
•Online shopping can offer better deals and discounts

Cons

•Ends can become slightly flway or unmanageable if not used with proper conditioning
•Not as effective as some professional keratin sets according to some reviews
•Better suited for frizzy or damaged hair rather than perfectly healthy hair
•Results may vary if not combined with a conditioning routine that retains moisture
•Some users felt it could weigh down very thick or long hair if overused

Bottom Line

This keratin shampoo plus treatment from *it's a 10* is a solid choice for those seeking softer, shinier, and more manageable hair, especially if your hair is frizzy or damaged. Its keratin infusion helps protect and maintain straightened styles, offering salon-like results at home. However, for extremely thick or unmanageable hair, pairing it with a rich conditioner or exploring dedicated keratin treatments may yield better results. Those prioritizing moisture retention should consider incorporating additional conditioning routines to prevent fly-aways.

How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from 121 retailers to give you the short version.