It's a 10 Miracle Shampoo
Where to Buy
| Retailer | Price | Last seen | Buy |
|---|---|---|---|
 Amazon Sold by Miss-Matched | $9.97 | Oct 3, 2022, may have changed | Buy Now |
 Belk.com | $20.00 | Sep 2, 2023, may have changed | Buy Now |
 Bonanza Sold by coscora's booth | $20.20 | Dec 12, 2022, may have changed | Buy Now |
 Walmart 90-day returns (in store too) | $20.39 | Sep 2, 2023, may have changed | Buy Now |
D Discount Beauty | $20.99 | Aug 16, 2022, may have changed | Buy Now |
Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026). Some products and categories have different terms, so check with the store before you buy.
Pros
- •Effectively improves hair health and manages dry, frizzy ends after just one use
- •Leaves hair feeling soft, smooth, shiny, and more manageable
- •Keratin content helps maintain straightness and protects from heat and humidity
- •Gets rid of dryness, flakes, and improves scalp health, making hair look vibrant
- •Easy to incorporate into regular routine, especially for long or thick hair
- •Provides salon-quality results at home with noticeable improvements in softness and shine
- •Small amount of product goes a long way, making it economical to use
- •Suitable for repairing damage caused by heat styling and chemical treatments
- •Pleasant scent and well-packaged for secure delivery
- •Online shopping can offer better deals and discounts
Cons
- •Ends can become slightly fly-away or unmanageable if not used with proper conditioning
- •Not as effective as some professional keratin sets according to some reviews
- •Better suited for frizzy or damaged hair rather than perfectly healthy hair
- •Results may vary if not combined with a conditioning routine that retains moisture
- •Some users felt it could weigh down very thick or long hair if overused
Bottom Line
This keratin shampoo plus treatment from *it's a 10* is a solid choice for those seeking softer, shinier, and more manageable hair, especially if your hair is frizzy or damaged. Its keratin infusion helps protect and maintain straightened styles, offering salon-like results at home. However, for extremely thick or unmanageable hair, pairing it with a rich conditioner or exploring dedicated keratin treatments may yield better results. Those prioritizing moisture retention should consider incorporating additional conditioning routines to prevent fly-aways.
What Reviewers Are Saying
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Discussion
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