Pros

  • Infused with collagen and silk, offering a fine and smooth application.
  • Effectively minimizes the appearance of pores, discolorations, and imperfections.
  • Luxurious feel enhances the makeup experience, often compared to a spa treatment.
  • Provides a smoother, more even foundation application compared to sponges.
  • Simple to clean daily with the recommended cleaning spray.
  • Highly satisfactory for applying primer and skincare products.
  • Leaves a fantastic, light sensation on the skin when wearing makeup.
  • Elicits compliments due to the impressive finish shortly after application.
  • Ideal for a minimal makeup look; smooths on powder without a cakey appearance.
  • Satisfied users find it a game changer and worth the price for the quality.

Cons

  • Not weluited for liquid foundations as it absorbs too much product.
  • Significant shedding of bristles renders the brush unusable after 0 months.
  • Customer service is noted as unhelpful with shedding issues.
  • Requires more foundation compared to other brushes.
  • Considered not durable enough for lonerm use; other brands might offer better longevity.
  • Price is considered a significant drawback, as mentioned by users.

Bottom Line

The it Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush No 704 is lauded for its luxurious feel and impressive finish, making it especially suitable for primer, skincare, and powder applications. However, its performance with liquid foundations and durability over time leave room for improvement. If you're seeking a long-term investment, you might want to consider other options, but if you're looking for a premium feel with a notable improvement in makeup application, this brush could be worth the investment despite the higher price point.

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