Pros

  • โ€ขInfused with collagen and silk, offering a fine and smooth application.
  • โ€ขEffectively minimizes the appearance of pores, discolorations, and imperfections.
  • โ€ขLuxurious feel enhances the makeup experience, often compared to a spa treatment.
  • โ€ขProvides a smoother, more even foundation application compared to sponges.
  • โ€ขSimple to clean daily with the recommended cleaning spray.
  • โ€ขHighly satisfactory for applying primer and skincare products.
  • โ€ขLeaves a fantastic, light sensation on the skin when wearing makeup.
  • โ€ขElicits compliments due to the impressive finish shortly after application.
  • โ€ขIdeal for a minimal makeup look; smooths on powder without a cakey appearance.
  • โ€ขSatisfied users find it a game changer and worth the price for the quality.

Cons

  • โ€ขNot weluited for liquid foundations as it absorbs too much product.
  • โ€ขSignificant shedding of bristles renders the brush unusable after 0 months.
  • โ€ขCustomer service is noted as unhelpful with shedding issues.
  • โ€ขRequires more foundation compared to other brushes.
  • โ€ขConsidered not durable enough for lonerm use; other brands might offer better longevity.
  • โ€ขPrice is considered a significant drawback, as mentioned by users.

Bottom Line

The it Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush No 704 is lauded for its luxurious feel and impressive finish, making it especially suitable for primer, skincare, and powder applications. However, its performance with liquid foundations and durability over time leave room for improvement. If you're seeking a long-term investment, you might want to consider other options, but if you're looking for a premium feel with a notable improvement in makeup application, this brush could be worth the investment despite the higher price point.

Lowest at Amazon
$39.99 at Amazon
Lowest at any Popular Retailer
$17.81 at Bonanza

Where to Buy

Prices last updated: August 1st 2025 6:30 pm
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