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it Cosmetics Heavenly Skin Brush 704 - Image 1
it Cosmetics Heavenly Skin Brush 704 - Image 2
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It Cosmetics

it Cosmetics Heavenly Skin Brush 704

$14.79across 16 retailers
Lowest price
$39.99 at Amazon
Price seen Jul 21, 2022

Where to Buy

Newest price seen: Dec 3, 2024
RetailerPriceLast seenBuy
J
Jender
$14.79Aug 5, 2023, may have changedBuy Now
Bonanza logo
Bonanza
$17.81Jul 21, 2022, may have changedBuy Now
T
Truegether
Sold by moey6807
$18.42Jul 2, 2022, may have changedBuy Now
Groupon logo
Groupon
$19.00Jul 21, 2022, may have changedBuy Now
W
Whatnot
$27.00Dec 3, 2024, may have changedBuy Now

Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026 to May 2026). Some products and categories have different terms, so check with the store before you buy.

Pros

  • •Infused with collagen and silk, offering a fine and smooth application.
  • •Effectively minimizes the appearance of pores, discolorations, and imperfections.
  • •Luxurious feel enhances the makeup experience, often compared to a spa treatment.
  • •Provides a smoother, more even foundation application compared to sponges.
  • •Simple to clean daily with the recommended cleaning spray.
  • •Highly satisfactory for applying primer and skincare products.
  • •Leaves a fantastic, light sensation on the skin when wearing makeup.
  • •Elicits compliments due to the impressive finish shortly after application.
  • •Ideal for a minimal makeup look; smooths on powder without a cakey appearance.
  • •Satisfied users find it a game changer and worth the price for the quality.

Cons

  • •Not well-suited for liquid foundations as it absorbs too much product.
  • •Significant shedding of bristles renders the brush unusable after 9-10 months.
  • •Customer service is noted as unhelpful with shedding issues.
  • •Requires more foundation compared to other brushes.
  • •Considered not durable enough for long-term use; other brands might offer better longevity.
  • •Price is considered a significant drawback, as mentioned by users.

Bottom Line

The it Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush No 704 is lauded for its luxurious feel and impressive finish, making it especially suitable for primer, skincare, and powder applications. However, its performance with liquid foundations and durability over time leave room for improvement. If you're seeking a long-term investment, you might want to consider other options, but if you're looking for a premium feel with a notable improvement in makeup application, this brush could be worth the investment despite the higher price point.

Read full expert review

What Reviewers Are Saying

Praised
brush is soft20%
smooth application30%
worth the price20%
great for skincare10%
luxurious feel10%
game changer10%
Criticized
brush sheds20%
too soft for foundation10%

Discussion

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