Pros

  • Reliable choice for over 20 years.
  • Perfect balance between orange and brown tones.
  • Affordable with good value.
  • Easily blendable for a customizable look.
  • Longevity of wear is satisfactory.
  • Available in a triple set with other shades.
  • Nice and appealing color palette.

Cons

  • The included brush is not impressive or effective.
  • Best results when used sparingly.
  • Recommends using a foam makeup sponge or betteuality brush for application.

Bottom Line

The Covergirl Instant Cheekbones Blush #220 Purely Plum offers excellent value for its affordable price and has been a trusted choice for decades. While the included brush may lack quality, using a better tool can enhance results. The versatile shades and ability to blend easily make it a great addition to any makeup routine.

Lowest at any Popular Retailer
$5.97 at Walmart
How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from 11 retailers to give you the short version.

Where to Buy

Prices last updated: June 26th 2026 8:17 am
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