Pros

  • โ€ขProvides lonasting freshness with teeth feeling clean and breath staying fresh for hours.
  • โ€ขTeeth appear whiter after use, with positive whitening outcomes.
  • โ€ขEffectively fights a range of issues including gingivitis, plaque, tartar, cavities, sensitivity, bad breath, enamel erosion, and stains.
  • โ€ขThe attractive aqua minty color and fliop cap design enhances overall usability.
  • โ€ขRecommended for family and daily use due to its comprehensive oral care benefits.
  • โ€ขLeaves a refreshing minty feeling that is not overpowering, with no unpleasant aftertaste.
  • โ€ขPositive improvement in overall oral health, leading to future repurchase intentions.
  • โ€ขStands upright for easy dispensing, preventing messes with the fliop cap.

Cons

  • โ€ขRecent formula changes have led to dissatisfaction, causing issues such as skin irritation and an ineffective cleaning experience.
  • โ€ขThe presence of Sodium Lauryl Sulfate (SLS) contributes to an unpleasant lingering odor and potential dryness.
  • โ€ขThe formula changes since early 2023 have resulted in a shift from mint to an unappealing licorice taste.
  • โ€ขRemoval of Zinc Phosphate has reduced product effectiveness in controlling plaque and tartar.
  • โ€ขSome users report teeth not feeling clean posrushing with the current formulation.

Bottom Line

The Colgate Total Toothpaste Whitening Gel offers an effective and refreshing oral care routine with strong whitening and breath-freshening capabilities. Despite some concerns about recent formula changes affecting the product's quality and taste, it remains a recommended choice for those seeking comprehensive dental protection. If the changes in formulation present an issue, considering alternatives that still include zinc as an active ingredient might be worthwhile for maintaining desired oral health standards.

Lowest at Amazon
$8.91 at Amazon
Lowest at any Popular Retailer
$6.79 at Bed Bath & Beyond

Where to Buy

Prices last updated: August 1st 2025 6:10 pm
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