Colgate
Colgate Total Whitening Gel Toothpaste
Lowest at Amazon
$11.50 at AmazonLowest at any Popular Retailer
$6.79 at Bed Bath & BeyondWhere to Buy
Prices last updated: May 21st 2026 9:11 pm
Pros
- •Provides lonasting freshness with teeth feeling clean and breath staying fresh for hours.
- •Teeth appear whiter after use, with positive whitening outcomes.
- •Effectively fights a range of issues including gingivitis, plaque, tartar, cavities, sensitivity, bad breath, enamel erosion, and stains.
- •The attractive aqua minty color and fliop cap design enhances overall usability.
- •Recommended for family and daily use due to its comprehensive oral care benefits.
- •Leaves a refreshing minty feeling that is not overpowering, with no unpleasant aftertaste.
- •Positive improvement in overall oral health, leading to future repurchase intentions.
- •Stands upright for easy dispensing, preventing messes with the fliop cap.
Cons
- •Recent formula changes have led to dissatisfaction, causing issues such as skin irritation and an ineffective cleaning experience.
- •The presence of Sodium Lauryl Sulfate (SLS) contributes to an unpleasant lingering odor and potential dryness.
- •The formula changes since early 2023 have resulted in a shift from mint to an unappealing licorice taste.
- •Removal of Zinc Phosphate has reduced product effectiveness in controlling plaque and tartar.
- •Some users report teeth not feeling clean posrushing with the current formulation.
Bottom Line
The Colgate Total Toothpaste Whitening Gel offers an effective and refreshing oral care routine with strong whitening and breath-freshening capabilities. Despite some concerns about recent formula changes affecting the product's quality and taste, it remains a recommended choice for those seeking comprehensive dental protection. If the changes in formulation present an issue, considering alternatives that still include zinc as an active ingredient might be worthwhile for maintaining desired oral health standards.
What Reviewers Are Saying
Praised
breath stays fresh for hours20%
teeth feel clean30%
minty freshness30%
no aftertaste10%
Criticized
packaging issues10%
sodium lauryl sulfate concerns10%
📚More About Colgate Total Whitening Gel Toothpaste
Discussion
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