Pros

  • Beautiful, highly pigmented colors with a mix of matte and shimmer shades that blend smoothly.
  • Impressive quality for a drugstore palette, comparable to some more expensive options.
  • Lonasting formula that wears well for about 6 hours with minimal creasing and even fading.
  • Versatile waroned shades especially flattering on light to medium and olive skin tones.
  • Matte shadows have minimal fallout and provide smooth, even application.
  • Compact and traveriendly size, making it easy to carry for on-the-go use.
  • Offers great value for the price, delivering quality that encourages exploring more from the brand.
  • Contains matte transitional shades that simplify blending and smoky, blushy looks.
  • Good staying power throughout the day without frequent toucps needed.
  • Works well for both natural daytime looks and more dramatic evening or special occasion styles.

Cons

  • Some shades can apply blotchy or unevenly, detracting from the overall effect.
  • Noticeable dust fallout can land on cheekbones, requiring cleanup and toucps.
  • Packaging includes stickers that leave sticky residue, which affects clear lid visibility.
  • Tutorials on the back are simplistic and could use improvement for clarity and usefulness.
  • Requires bringing separate brushes as no applicator is included.
  • While good, the formula isn’t the absolute best compared to some highend palettes.
  • The overall effect can sometimes appear harsh or less flattering in real life due to color payoff.
  • Kicp in the pan occurs, although fallout on application is minimal.

Bottom Line

The wet n wild Color Icon Eyeshadow 10 Pan Palette in *Rose in the Air* is a surprisingly strong contender in the affordable eyeshadow category, boasting vibrant, pigmented shades that hold up well throughout the day. It’s especially great if you want a warm-toned palette for everyday wear with a compact design perfect for travel. However, if you’re sensitive to fallout or want ultra-smooth, flawless application on every shade, this may require a bit more care. Packaging quirks and lack of applicator are minor annoyances but not deal-breakers given the price. If you want a similar vibe with potentially smoother formulas or more deluxe presentation, you might consider other palettes in the mid-range price point—but for the value, *Rose in the Air* is a solid pick.

Lowest at any Popular Retailer
$5.99 at Walgreens
How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from 8 retailers to give you the short version.

Where to Buy

Prices last updated: May 1st 2026 3:52 pm
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