Pros

  • Previously known for its strength, softness, and durability, these towels provided value by using less material.
  • Highly absorbent and effective at soaking up spills without leaving residue.
  • Sturdy and durable, they do not disintegrate when used for scrubbing stains.
  • Versatile and can be rinsed and reused for additional cleaning tasks.
  • Prefers double or triple rolls, which last long and provide good value.
  • Can be a substitute for tissues due to their soft texture.

Cons

  • Recent changes have made the towels rougher, thinner, and more prone to falling apart.
  • Quality has declined, leading to significant disappointment despite similar or higher prices.
  • Formerly soft and thick clotike towels now feel scratchy and lack absorbency.
  • Reviewers report dissatisfaction and being misled by the perceived cosutting.
  • Many users express intent to stop buying if quality continues to decline.
  • The product no longer lives up to the Viva 'Signature Cloth' name, resembling cheaper alternatives instead.

Bottom Line

Once lauded for its excellent quality, the Viva Signature Cloth Paper Towels have experienced a decline in quality, frustrating former loyal customers. While previously soft and absorbent, recent changes have left users disappointed with their rough texture and decreased durability. If you're looking for a high-quality paper towel and are disheartened by these changes, we suggest considering alternative premium brands to ensure satisfaction in your cleaning needs.

Lowest at any Popular Retailer
$29.68 at AliExpress.com
Get ShopSavvy
ShopSavvy is totally free and works on all popular phones and browsers
Download ShopSavvy App

Compare prices for anything in real-time, set price alerts, watch for deals by keyword, and much more

Install ShopSavvy Browser Extension

Compare and track prices automatically while you shop online at thousands of websites.

© 2025 Monolith Technologies, Inc. All rights reserved..