Pros

  • Provides a very light, pleasant fragrance.
  • Effectively cleans clothes, leaving them soft and without causing irritation, making it suitable for sensitive skin.
  • Not a harsh cleanser, ideal for sensitive items and children's laundry.
  • Planased formula appeals to those seeking natural cleaning products.

Cons

  • The new scent is overpowering and unpleasant compared to earlier versions, disappointing previous fans.
  • Produces excessive foam, even with small amounts used, causing issues in washing machines including HE models.
  • Some loyal customers have expressed dissatisfaction and will not repurchase due to the scent change.

Bottom Line

Tide Purclean Lavender detergent boasts effective cleaning power with a plant-based formula that is gentle on sensitive skin. However, if you're nostalgic for the old scent, brace yourself for disappointment as the new aroma hasn't won over traditionalists. If foam overload isn't your style or delicate scents are your jam, you might want to think twice.

Lowest at any Popular Retailer
$12.87 at Amazon
How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from 20 retailers to give you the short version.

Where to Buy

Prices last updated: April 3rd 2026 11:29 pm
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