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Benefit They're Real Mascara, Jet Black, Deluxe Travel Size, 0.1oz/3.0g

TLDR Review: They're Real Mascara Jet Black

By ShopSavvy Team

Published: September 11th, 2026

Pros

•The original "They're Real" formula was highly regarded and considered perfect before the reformulation.
•According to some reviews, early positive experiences may have been based on initial use, hinting at a good former formula.

Cons

•The current reformulated "They're Real" mascara now smudges easily within a few hours, causing raccoon eyes.
•Many reviews express disappointment that the original formula was replaced, feeling it was more effective and lonasting.
•Numerous users suspect the formula change was a marketing move linked to TikTok trends, not actual product quality.
•The quality has significantly dropped, with the mascara becoming flaky, thick, and dried out quickly.
•Distrust is widespread, with concerns that Benefit is cutting costs and compromising product quality, and that they promote positive reviews of an outdated formula.
•The reformulation has led to feelings of betrayal and frustration among loyal customers.

Bottom Line

Based on what we’ve seen in reviews, the current Benefit They’re Real Mascara in its reformulated state is not the product it once was. If you’re after that iconic, long-lasting length and volume, you might want to consider alternative options. For a similar product with a strong reputation and reliable reviews, you might want to check out the *Benefit They’re Real! Lengthening & Volumizing Mascara* which is praised for its staying power.

Lowest at any Popular Retailer

$9.50 at Bonanza

How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from 6 retailers to give you the short version.