Pros

  • Highly effective with a small amount, providing good cleaning power
  • Easy to use; requires just a gentle squeeze to measure the right amount
  • Liquid is clear, thin, and mesree, making it easy to handle and keep clean
  • Strong scent initially, but leaves a pleasant, mild fragrance after washing
  • Does not require softener sheets and avoids issues with clumping or incomplete dissolution
  • Leaves linens smelling fresh without irritating sensitive noses or causing allergies
  • Exhibits a natural lavender scent similar to essential oil, not artificial or fake
  • Highly concentrated formula that effectively cleans
  • Enhances the smell of laundry, making it pleasant and refreshing
  • Suitable for use with wool dryer balls to naturally fragrance clothes

Cons

  • Requires more quantity than advertised, often needing two squirts instead of one
  • Considered overpriced for its performance relative to cost
  • May require prreating stains for better results
  • Causes unpleasant odor in clothes after drying when used with certain fabrics, notably flannel, fleece, microfiber, and crochet yarn
  • Not suitable for all fabric types; better for cotton and denim
  • Clothes sometimes emit a sweaty smell after drying
  • Multiple squirts needed to achieve a consistent fresh scent, reducing efficiency
  • Cap for controlling the amount is faulty, leading to wasteful product use

Bottom Line

This Seventh Generation detergent is appreciated for its natural lavender scent and eco-friendly, concentrated formula that cleans effectively with minimal product. However, reviewers note that you often need to use more than the advertised amount, and the faulty cap can lead to waste. If you're looking for a strongly scented, environmentally conscious detergent and are okay with a slight price premium, this could be a good choice. Otherwise, you might consider trying a product with a more reliable cap or better value in terms of quantity.

Lowest at Amazon
$10.28 at Amazon
How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from 36 retailers to give you the short version.

Where to Buy

Prices last updated: September 2nd 2026 11:36 am
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