TLDR Review: Samsung 77-Inch S90F OLED TV (2025)
Verdict
The Samsung 77-Inch OLED S90F (2025) is a powerhouse for anyone craving sharp, vibrant 4K visuals with deep blacks and smooth motion, backed by a solid suite of gaming-friendly HDMI 2.1 ports and smart AI picture enhancements. While the out-of-the-box saturation needs tweaking and the Tizen OS might take some getting used to, the sleek design and dependable built-in speakers make it a great all-rounder. If you want the best out of the box with a different OS preference, you might consider exploring TVs that use Google TV instead, but for pure OLED brilliance and smooth gameplay performance, this model is a triumph.
- Top pro:
- The OLED display delivers stunning picture quality with deep blacks, vibrant colors, and sharp visuals that significantly enhance movie and game experiences.
- Top con:
- Out of the box, the picture tends to be over-saturated and exhibits some blooming, requiring manual reduction of brightness and contrast by about 25% to achieve balanced visuals.
Pros
- •The OLED display delivers stunning picture quality with deep blacks, vibrant colors, and sharp visuals that significantly enhance movie and game experiences.
- •Supports a smooth 120Hz refresh rate with Motion Xcelerator 144Hz technology, reducing eye strain and providing fluid motion.
- •Equipped with four HDMI 2.1 ports, making it easy to connect multiple high-resolution devices including next-gen game consoles.
- •User-friendly remote control is simple and intuitive, with a battery-free design for convenience.
- •The built-in speakers provide decent sound quality that works well for everyday viewing without needing external audio.
- •The TV’s thin, yet sturdy and rigid design makes wall mounting safe and easy, while also looking very sleek and modern.
- •Easy to set up quickly, especially with two people, and flexible with stand or wall mount placement options.
- •Samsung’s 4K AI Upscaling Pro and Samsung Vision AI help optimize picture quality for a variety of content sources.
- •Access to numerous free channels built into the Tizen OS enhances entertainment value without additional subscriptions.
- •Reliable performance overall when purchased directly from official sellers, ensuring good warranty and service.
Cons
- •Out of the box, the picture tends to be over-saturated and exhibits some blooming, requiring manual reduction of brightness and contrast by about 25% to achieve balanced visuals.
- •The remote, while simple and battery-free, can feel under-featured and might benefit from extra buttons for power users.
- •The Tizen TV operating system is functional but less preferred compared to Google TV OS, with some users finding it less intuitive initially.
- •Native built-in apps are adequate but many users prefer external streaming devices like Roku for greater app selection and smoother experience.
- •No physical manual included in the box; users must access it digitally via the TV or Samsung’s website.
- •Audio quality, while decent, benefits greatly from external sound systems such as surround sound receivers for a more immersive experience.
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How we researched this
About this review: it summarizes the professional reviews and customer ratings ShopSavvy collected for this product, alongside prices from 1 retailer in ShopSavvy's price data, most recently seen Aug 14, 2026.
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