TLDR Review: Samsung 77-Inch S85F OLED 4K TV (2025)
Pros
- â˘Outstanding picture quality with vibrant colors, deep blacks, and excellent brightness, typical of OLED displays.
- â˘NQ4 AI Gen2 Processor delivers smooth performance for media, gaming, and PC use, with fast refresh rates up to 120Hz.
- â˘Setup is extremely easy, featuring quick network detection and automatic input source recognition.
- â˘Sleek contour design with a very thin profile that sits close to the wall, complemented by a flat back for a modern look.
- â˘Sound quality is surprisingly good, enhanced by Object Tracking Sound Lite and Dolby Atmos support.
- â˘Smart Hub can be disabled to speed up startup and avoid automatic launching, giving users more control.
- â˘The TV is highly responsive with minimal to no lag, making it great for gaming and as a PC monitor.
- â˘Excellent value for a 7nch OLED in this class and price range.
- â˘Alexa builn adds convenient voice control options.
Cons
- â˘The user interface and operating system are frustratingly slow and cumbersome, with laggy menu navigation despite the powerful CPU.
- â˘Input switching is overly complicated, requiring multiple steps via fulcreen menus rather than quick pop-ups.
- â˘Software limitations include no customizable viewing profiles and intrusive automatic light detection that constantly changes picture settings.
- â˘Key advanced image enhancement features are disabled in Game Mode, limiting picture optimization for gamers.
- â˘Refresh rate locking between 60 and 120Hz reduces flexibility for users with less powerful GPUs.
- â˘There have been isolated reports of the TV failing completely within a few weeks, though these appear rare.
- â˘Return process complexity due to thirarty pickup service frustrates dissatisfied users.
Bottom Line
If you're hunting for a 77-inch OLED TV with stunning picture quality, deep blacks, and solid gaming performance, the **SAMSUNG 77S85F** is a compelling choice, especially with its sleek design and Dolby Atmos-enhanced sound. However, keep in mind that the software experience feels dated and clunky, which might dampen your day-to-day interaction with the TV. If you prioritize a smoother and more polished smart TV OS alongside comparable OLED visuals, you might want to consider alternatives, but for pure picture quality and value in this size and class, this Samsung model holds its ground well.
How we researched this
About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from thousands of retailers to give you the short version.
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