Pros

  • Provides rich, vibrant color results that enhance natural hair tones with a beautiful, warm golden blonde shade.
  • Covers gray hair effectively, delivering coverage comparable to professional salon dyes.
  • Leaves hair soft, sleek, and shiny thanks to the included quinoa conditioner and mask that moisturize without weighing hair down.
  • Formulated without ammonia, making it gentle and less irritating—suitable for sensitive skin and those avoiding harsh chemicals.
  • Vegan and crueltree formula, appealing to ethical consumers.
  • Geike consistency that stays in place during application and is virtually odorless, making the coloring process more pleasant.
  • Allows for partial use—ideal for root toucps or multiple applications from one box.
  • Lonasting color maintains depth over time and resists dullness with proper upkeep.
  • Safe enough for use during pregnancy and breastfeeding according to user mentions.

Cons

  • The applicator bottle can be difficult to squeeze as the gel thickens quickly, which may be frustrating for some users, especially those with hand or wrist issues.
  • Color tends to wash out or fade faster than some other permanent dyes, lasting about one month before reapplication is needed.
  • Requires a lengthy initial rinse (20+ minutes) to fully remove excess dye and avoid staining of skin or scalp.
  • Some reports of product not fully meeting organic claims, which may disappoint those seeking entirely natural ingredients.
  • There are isolated cases of severe allergic reactions, such as rash, so patch testing before full use is advised.
  • Cleanup after application can be tricky; users recommend applying barrier products like coconut oil or Vaseline around the hairline.

Bottom Line

If you’re looking for a gentle, ammonia-free permanent hair dye that delivers rich, natural-looking golden blonde color with excellent gray coverage and boosts hair softness thanks to its quinoa conditioner, *Naturtint Hair Color Permanent 7G Golden Blonde* is a solid choice. Keep in mind, it may require longer rinsing to avoid staining and the color might need touch-ups after about a month due to fading. If ease of application or longer-lasting hold is your priority, you might also want to explore other options, but for a gentle, cruelty-free formula with nice conditioning benefits, this one holds up well.

Lowest at any Popular Retailer
$14.99 at Amazon

Where to Buy

Prices last updated: January 16th 2026 10:01 pm
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