TLDR Review: Matrix So Silver Purple Shampoo
Verdict
Matrix So Silver Purple Shampoo delivers effective results in neutralizing yellow tones and achieving a desired silver or ashy blonde color. While it receives praise for its color-correcting abilities, some users experience dryness and differences with the new formula. For those seeking alternatives, the Joico Blonde Life Violet Shampoo has been suggested by users for similar toning benefits, or consider conditioning mask treatments to combat dryness.
- Top pro:
- Effectively achieves a silver/ashy blonde color when used regularly.
- Top con:
- Can be drying, so using a conditioning mask after is advised.
Pros
- •Effectively achieves a silver/ashy blonde color when used regularly.
- •Users often receive compliments about their hair color.
- •Creates a silvery tint and combats brassiness in blonde hair.
- •Effectively cancels out yellow tones in hair.
- •Results are noticeable after just one use, resembling a fresh salon treatment.
- •Strongly pigmented, enhancing its toning ability.
- •Considered a 'holy grail' product by some skeptics who became believers.
- •Works better than other products where conditioner lacked intensity.
- •Achieved great toning results after just a few washes.
Cons
- •Can be drying, so using a conditioning mask after is advised.
- •Might not effectively tone down brassiness for some users.
- •The new formula contains Sodium Laureth Sulfate, leading to noticeable dryness.
- •Some experienced tangling and difficulty managing wet hair.
- •Users felt misled by claims of 'same formula' despite changes.
- •The shampoo may temporarily stain hands; gloves are recommended.
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How we researched this
About this review: it summarizes the professional reviews and customer ratings ShopSavvy collected for this product, alongside prices from 1 retailer in ShopSavvy's price data, most recently seen Jul 5, 2026.
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