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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5 Medium Brown, Pack of 1, Hair Dye

TLDR Review: L'Oreal Paris 5 Medium Brown Hair Color

By ShopSavvy Team

Published: March 22nd, 2026

Pros

•Delivers vibrant, rich, and naturaooking color that matches the box shade perfectly.
•Provides excellent gray coverage without dullness or dryness.
•Leaves hair feeling silky, soft, and shiny thanks to the included conditioning cream.
•Easy, mesree application with a smooth, drip-free cream formula and gloves included.
•Produces lonasting color that holds up well even with frequent washing.
•Salouality results achievable at home, receiving compliments for flattering outcomes.
•Mild chemical smell that fades quickly, making the coloring process more pleasant.
•Consistently achieves attractive and appealing medium brown tones with a slight reddish hue.
•Highly recommended for repeat use due to impressive color payoff and hair texture improvement.

Cons

•The slight reddish tint may be more pronounced than some users expect for medium brown.
•To achieve the desired intensity (especially for darker shades), using the entire bottle is necessary.

Bottom Line

L'Oreal Paris Superior Preference Fade-Defying + Shine in Medium Brown is a fantastic choice if you want salon-quality permanent color that’s vibrant, shiny, and long-lasting—all from the comfort of home. If you’re sensitive to even slight reddish undertones or want a more neutral brown, keep in mind the subtle warmth this dye adds. Overall, it excels in coverage, conditioning, and easy application, making it a solid pick for refreshing or enhancing your natural color with confidence. For those looking for a comparable alternative with a similar ease of use and conditioning benefits, checking out other L’Oreal Paris offerings might also be worthwhile.

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$12.32 at Amazon

How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from 13 retailers to give you the short version.