Pros

  • Pleasant fragrance appreciated by users without being overwhelming.
  • Offers heat and UV protection in a leavn conditioner format, appealing to those who prefer not to rinse.

Cons

  • Leaves unpleasant residue in hair.
  • May cause hair to feel drier and doesn't effectively improve dryness or split ends.
  • Some users experienced dissatisfaction with cost relative to bottle size.
  • Does not prevent hair tangling effectively when compared to more expensive options.
  • Some users report a heavy, waxy texture.
  • Several reviewers expressed preference for alternative brands such as Redken and Bed Head due to better performance.

Bottom Line

While It's a 10 Haircare Miracle Leave-In Plus Keratin receives praise for its pleasant fragrance and added heat and UV protection, users have raised concerns about residue, dryness, and ineffectiveness on very curly, damaged hair. Given these drawbacks, you may want to explore other brands like Redken or Bed Head if you are seeking more effective results, particularly for curly or damaged hair. Make sure to weigh these considerations against your specific hair needs and preferences before purchasing.

Lowest at Amazon
$10.37 at Amazon
Lowest at any Popular Retailer
$9.99 at Belk.com

Where to Buy

Prices last updated: July 24th 2025 4:41 am
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