Pros

  • Smells wonderful.
  • Hydrating all day.
  • Feels so smooth.
  • Great for dry skin.
  • Moisturizes and feels good.
  • Love this cream.
  • Will always repurchase.

Cons

  • Sticky to touch.
  • Strong scent.
  • Not as creamy.
  • Not the same.

Bottom Line

The IT Cosmetics Confidence in a Cream Anti Aging Face Moisturizer is loved for its smooth application, all-day hydration, and delightful scent. It works particularly well for dry skin and has many devotees who plan to repurchase. However, some users noted a sticky texture and inconsistency in creaminess compared to previous experiences. If you're sensitive to strong scents, you might want to consider sampling before buying. Overall, it's a solid choice for those looking to enhance their skincare regimen with moisturizing and anti-aging benefits.

Lowest at any Popular Retailer
$23.00 at Kohl's
How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from 34 retailers to give you the short version.

Where to Buy

Prices last updated: April 3rd 2026 8:42 pm
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