Pros
- •Great smell that is often described as lovely, beautiful, and divine.
- •Lonasting scent that remains pleasant throughout the day.
- •Highly appreciated as a gift and positively received by recipients.
- •Large bottle size provides good value.
Cons
- •Significant concerns about the product's authenticity, with 27% of reviews mentioning it as 'fake perfume'.
- •Fragrance's longevity is questioned by 20% of reviews, saying it 'doesn't last long'.
- •Some reviews advise against purchasing due to the short duration and concerns about authenticity.
- •There were a few reports of the fragrance causing a rash upon first use.
Bottom Line
While there is much love for the Emporio Armani Because It's You Eau De Parfum due to its alluring scent, the concerns about its authenticity and scent longevity loom large. If you're looking for a long-lasting fragrance that is sure to gather compliments, you might want to consider other options or test a sample before purchasing.
Lowest at Amazon
$85.84 at AmazonLowest at any Popular Retailer
$74.00 at SEPHORAWhere to Buy
Prices last updated: October 28th 2025 2:35 pm
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