Verdict

While the Avalon Organics Revitalizing Bath & Shower Gel's new formula offers good moisturization and a relaxing scent for some, many loyal customers are disappointed by the drastic change in fragrance and texture. If you're seeking a non-greasy, naturally-scented lotion, you might want to explore alternatives that have maintained consistency in their formulations. The reformulated product still holds certain soothing qualities, but make sure to consider if the new scent aligns with your preferences before purchasing.

Top pro:
The lotion provides excellent moisturization, strengthening the skin barrier against irritation.
Top con:
The reformulation has introduced a scent that many describe as artificial and overly strong.
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Pros

  • •The lotion provides excellent moisturization, strengthening the skin barrier against irritation.
  • •It has a comforting light scent of lavender, ylang ylang, and chamomile, which is great for nighttime use.
  • •The texture is similar to Aveeno's Daily Moisturizing lotion, absorbing easily without stickiness.
  • •Contains glycerin and colloidal oatmeal, known to soothe dry, itchy, and irritated skin.
  • •Users who enjoy a light scent find increased pleasure compared to unscented options.
  • •Highly recommended for its effective formulation and pleasant scent.

Cons

  • •The reformulation has introduced a scent that many describe as artificial and overly strong.
  • •The new formula has a greasy texture, leaving an unpleasant residue on the skin.
  • •Users have reported headaches due to the new scent, compared to the previous calming aroma.
  • •Long-time customers feel betrayed by the formula changes and lack of communication from the brand.
  • •Rebranding has led to a loss of customer loyalty and increased dissatisfaction.
  • •There are concerns that the primary moisturizing emollient is petroleum, which not all users prefer.
  • •Packaging changes were perceived as tacky and detracting from the overall experience.
  • •Users miss the original blend of lavender and other essential oils.
  • •Oat kernel flour, a preferred ingredient, appears lower in concentration.
  • •The scent can be reminiscent of cheap fragrances, detracting from its appeal.
Lowest at Amazon
$8.98 at Amazon
Price seen Jun 11, 2026

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How we researched this

About this review: it summarizes the professional reviews and customer ratings ShopSavvy collected for this product, alongside prices from 2 retailers in ShopSavvy's price data, most recently seen Jun 11, 2026.

Where to Buy

Prices last seen Dec 27, 2024 to Jun 11, 2026
RetailerPriceLast seenBuy
$8.98Jun 11, 2026
may have changed
$9.54Dec 27, 2024
may have changed
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