Pros

  • โ€ขEasy to attach to clothing, backpacks, or luggage, making tracking straightforward
  • โ€ขReliable and effective for tracking personal items and even pets
  • โ€ขUseriendly app simplifies the process of locating misplaced items
  • โ€ขSolid build quality with a smooth silicone finish
  • โ€ขClear visual design, with the Deep Navy color looking sleek and stylish
  • โ€ขSuccessfully tracked keys and pets, giving peace of mind
  • โ€ขGood for caregiving and monitoring loved ones in certain situations
  • โ€ขAppreciated for its practicality in everyday tracking needs
  • โ€ขSuitable for a variety of items, from luggage to accessories
  • โ€ขMany users find it a dependable accessory for their AirTag

Cons

  • โ€ขConsidered overpriced for just an accessory, especially since the AirTag itself is sold separately
  • โ€ขMaterial feels somewhat rubbery and may seem unnecessary at this price point
  • โ€ขBulky design can make it less ideal for small or slim items
  • โ€ขNot very practical for constantly attaching/removing from small objects
  • โ€ขSome users find the strap's durability questionable over time
  • โ€ขThe product is a plastic loop that lacks additional features or functionalities
  • โ€ขBatteries are not included, and the strap does not have any electronic capabilities
  • โ€ขThe product does not have wireless featuresโ€”it's simply an attachment accessory
  • โ€ขThe high cost is a common complaint, especially as many feel it doesn't add much value
  • โ€ขSome mention that it can be misplaced or lost if not secured properly

Bottom Line

The New Apple AirTag Loop in Deep Navy is a stylish and reliable accessory for attaching your AirTag to various items like luggage, bags, or keys. While it performs well in tracking and is easy to use, many reviewers feel it's overpriced for a simple silicone loop with no electronic features. If you're seeking a more affordable or slim option, you might want to consider other third-party loops or keychains that offer similar functionality without the premium price.

Lowest at Amazon
$24.65 at Amazon
Lowest at any Popular Retailer
$11.66 at All4Cellular
How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from 56 retailers to give you the short version.

Where to Buy

Prices last updated: May 16th 2026 10:15 am
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