Sony Cyber-Shot RX10 IV
The Sony Cyber-Shot RX10 IV is a powerhouse bridge camera that boasts impressive features such as lightning-quick autofocus, versatile zoom range, and high-quality 4K video capabilities. It's well-suited for serious photographers and videographers who need a reliable and versatile camera that can handle a wide range of shooting conditions. However, with its steep price tag and relatively short battery life, it may not be the ideal choice for casual users or those on a budget.
Where to Buy
| Retailer | Price | Last seen | Buy |
|---|---|---|---|
M My Store | $356.58 | Apr 18, 2023, may have changed | Buy Now |
M Midwest Photo | $429.99 | Jun 25, 2024, may have changed | Buy Now |
A Abt Electronics | $509.40 | Mar 20, 2023, may have changed | Buy Now |
A Abttvs | $509.40 | Feb 1, 2023, may have changed | Buy Now |
L LensAuthority | $1,060.00 | Feb 28, 2020, may have changed | Buy Now |
Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026). Some products and categories have different terms, so check with the store before you buy.
Used & Refurbished
✨ See 10 used & refurbished prices with ShopSavvy ProGet the app →Price history summary
Lowest new price we recorded at major retailers (Amazon, Walmart, Best Buy, Target, The Home Depot and Lowes) in the last 90 days: $1,274.99 at Best Buy on Aug 23, 2026.
Every price we recorded over the last 12 months was $1,274.99. Based on 4 recorded prices since Jun 4, 2026 for offers sold by these retailers themselves (not marketplace sellers). Summary as of Oct 25, 2026.
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Product Score
Calculated by ShopSavvy from the professional reviews and customer ratings we collected for this product.
Why this score?
The Sony Cyber-Shot RX10 IV earns a high score due to its exceptional image quality, versatile 25x zoom, and remarkable autofocus speed, making it an excellent choice for both casual and serious photographers. However, its premium price point and occasional issues with low-light performance and user interface complexity are noted drawbacks, leading some users to seek alternatives. Overall, it is recognized as a leading bridge camera that performs well in various shooting conditions.
Score
The Sony Cyber-Shot RX10 IV earns a high score due to its exceptional image quality, versatile 25x zoom, and remarkable autofocus speed, making it an excellent choice for both casual and serious photographers. However, its premium price point and occasional issues with low-light performance and user interface complexity are noted drawbacks, leading some users to seek alternatives. Overall, it is recognized as a leading bridge camera that performs well in various shooting conditions.
Scores
Pros
- •Exceptional 0.03-second auto-focus speed.
- •Extremely versatile 25x optical zoom (24-600mm equivalent).
- •High-quality 1-inch sensor with 20.1 effective megapixels.
- •Capable of 4K video recording with high frame rates up to 30fps.
- •Impressive continuous shooting speed at 24fps.
- •Features like Eye AF and 315 phase detection autofocus points enhance photo accuracy.
- •Durable, weather-sealed body for use in various conditions.
- •Touchscreen LCD for easy navigation and settings adjustments.
Cons
- •The price is on the higher side, making it a significant investment.
- •Battery life at approximately 400 shots may not be sufficient for all-day shooting.
- •The menu system can be complex and overwhelming for beginners.
- •Heavy and bulky, which might deter users looking for a lightweight camera.
- •Limited low-light performance compared to full-frame competitors.
Bottom Line
The Sony Cyber-Shot RX10 IV is a powerhouse bridge camera that boasts impressive features such as lightning-quick autofocus, versatile zoom range, and high-quality 4K video capabilities. It's well-suited for serious photographers and videographers who need a reliable and versatile camera that can handle a wide range of shooting conditions. However, with its steep price tag and relatively short battery life, it may not be the ideal choice for casual users or those on a budget.
What Reviewers Are Saying
Customer Ratings
Based on 377 reviews from Amazon
Professional Reviews
Sony RX10 IV Review: The Best All-in-one Camera from Sony?
Sony Cyber-shot DSC-RX10 IV Review
Sony Cyber‑Shot RX10 IV Review
Sony Cyber-shot RX10 IV Review: The Ultimate All-in-One Camera
Sony Cyber-shot RX10 IV Review
Common Questions
What is the battery life of the Sony RX10 IV?Published 2 years ago
The battery life on the Sony RX10 IV is pretty decent. According to the manufacturer's details, you can expect about 400 shots per charge when using the viewfinder and around 370 shots if you're using...
Read full answerHow good is the autofocus on the Sony RX10 IV?Published 2 years ago
The autofocus on the Sony RX10 IV is pretty impressive and is often highlighted as one of the camera's standout features. Our research shows it's equipped with a Fast Hybrid AF system, which uses both...
Read full answerWhat is the zoom range of the Sony RX10 IV?Published 2 years ago
The Sony RX10 IV has quite the zoom range—going from 24mm to 600mm. Basically, that's a 25x optical zoom, which means you can easily capture everything from wide landscapes to far-off details. This ra...
Read full answer📚More About Sony Cyber-Shot RX10 IV
Discussion
ShopSavvy compares prices across thousands of retailers so you always get the best deal. Prices are collected from retailer listings, and each one shows the date we last saw it. Our expert reviews and community discussion help you make informed buying decisions.