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L'Oreal Paris

L'Oreal Voluminous Mascara

$5.00across 56 retailers
Model: L16901Color: BlackUPC: 71249749012
Lowest at Amazon
$7.66 at Amazon
Price seen Sep 27, 2023
Lowest at any Popular Retailer
$5.93 at Bonanza
Price seen Jul 29, 2023

Where to Buy

Newest price seen: Jul 14, 2025
RetailerPriceLast seenBuy
D
Dollar Fanatic Online Dollar Store
$5.00Oct 20, 2022, may have changedBuy Now
D
Dollar Fanatic Online Dollar Store
$5.00Aug 15, 2022, may have changedBuy Now
M
Myotcstore
$5.17Jul 10, 2022, may have changedBuy Now
Bonanza logo
Bonanza
Sold by hot1ce
$5.93Jul 29, 2023, may have changedBuy Now
B
Bakers
$6.74Jul 29, 2023, may have changedBuy Now

Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026 to May 2026). Some products and categories have different terms, so check with the store before you buy.

Pros

  • •Delivers noticeable volume without clumping, building lashes up to 5x their natural thickness.
  • •Brush design applies evenly from root to tip, separating lashes better than many other brands.
  • •Formula lasts all day without smudging or flaking, while feeling lightweight on lashes.
  • •Provides an intense black color that enhances eyelash depth and works well on naturally light lashes.
  • •Lengthens lashes significantly, creating a natural false lash effect with buildable coverage.
  • •Washable yet long-lasting, easy to remove with soap and water.
  • •Highly praised and trusted with a loyal, multi-generational following, considered one of the best mascaras available.
  • •Quickly dries between coats, allowing for layered application without clumping.
  • •Contains conditioning ingredients like Panthenol and Ceramide-R to protect and keep lashes soft.
  • •Suitable for everyday use and special occasions due to its professional-quality, bold yet natural look.

Cons

  • •Some users find the color to appear slightly softer or lighter when removed, which may be unexpected for those wanting intense, lasting color.
  • •The formula may not provide a dramatic pop of color for certain eye colors (e.g., green eyes) and can appear understated.
  • •Some may expect more curl or length, as the emphasis is more on volume and lash separation than extreme length or curl.

Bottom Line

L'Oreal Paris Voluminous Original Mascara is a classic, proven favorite for building full, clump-free volume with an intense black finish that lasts all day. Its balanced formula conditions lashes while delivering professional results you can trust, making it ideal for daily wear or special occasions. If you're looking for a mascara focused on bold volume and lash separation that washes off easily without harsh removal, this one is a strong contender. However, if you're after a mascara with extra dramatic curl or very vibrant pop for color-specific needs, you may want to explore other options.

Read full expert review

Discussion

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