I Can't Believe It's Not B
I Can't Believe It's Not Butter!

I Can't Believe It's Not B

$9.98across 7 retailers
Model: 84138023Color: MargarineUPC: 40600224253
Lowest at Amazon
$11.79 at Amazon
Price seen Dec 16, 2024
Lowest at any Popular Retailer
$11.49 at Instacart
Price seen Dec 16, 2024

Where to Buy

Newest price seen: Apr 2, 2025
RetailerPriceLast seenBuy
R
Raley's Dev
$9.98Apr 2, 2025, may have changedBuy Now
D
DoorDash
Sold by Food Lion
$9.99Dec 16, 2024, may have changedBuy Now
H
hilitefreshmarket.com
$10.65Apr 2, 2025, may have changedBuy Now
M
Mercato.com
$10.89Apr 2, 2025, may have changedBuy Now
U
Uber Eats
$11.48Dec 16, 2024, may have changedBuy Now

Prices are collected from retailer listings; each row shows the date we last saw that price.

Pros

  • •Delivers on taste and texture, making it a reliable butter substitute.
  • •Marketed as a healthier alternative with less saturated fat than traditional butter.
  • •Impressive flavor profile that closely resembles real butter without the heaviness.
  • •Smooth texture makes it easy to spread on toast and suitable for baking or cooking.
  • •Melts nicely and integrates well into recipes, adding a satisfying richness.

Cons

  • •Excessive plastic packaging is disappointing and a concern for environmental waste.
  • •Recent experiences suggest higher water content, negatively affecting dish quality.
  • •Noticed a strange and sour taste, with some reports of chemical-like flavor in recent batches.
  • •Some users observed a change in flavor and consistency, diminishing its real butter resemblance.
  • •Mold found under the inner plastic covering indicates quality control issues.
  • •The cost is considered high compared to its perceived quality, with some preferring actual butter.

Bottom Line

"I Can't Believe It's Not Butter" Original Spread provides a smooth, buttery flavor and healthier alternative to traditional butter, but recent reports of quality issues and environmental concerns need addressing. If consistent taste and eco-friendlier packaging are priorities, you might want to consider actual butter or other substitutes.

Read full expert review

What Reviewers Are Saying

Criticized
tastes nothing like butter20%
sour taste20%
waste of money10%
too much plastic10%
smells bad10%
disgusting taste10%
changed recipe30%

Discussion

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