I Can't Believe It's Not Butter!
I Can't Believe It's Not B
Model: 84138023Color: MargarineUPC: 40600224253
Lowest at any Popular Retailer
$11.49 at InstacartWhere to Buy
Prices last updated: May 30th 2026 12:16 am
Pros
- •Delivers on taste and texture, making it a reliable butter substitute.
- •Marketed as a healthier alternative with less saturated fat than traditional butter.
- •Impressive flavor profile that closely resembles real butter without the heaviness.
- •Smooth texture makes it easy to spread on toast and suitable for baking or cooking.
- •Melts nicely and integrates well into recipes, adding a satisfying richness.
Cons
- •Excessive plastic packaging is disappointing and a concern for environmental waste.
- •Recent experiences suggest higher water content, negatively affecting dish quality.
- •Noticed a strange and sour taste, with some reports of chemicaike flavor in recent batches.
- •Some users observed a change in flavor and consistency, diminishing its real butter resemblance.
- •Mold found under the inner plastic covering indicates quality control issues.
- •The cost is considered high compared to its perceived quality, with some preferring actual butter.
Bottom Line
"I Can't Believe It's Not Butter" Original Spread provides a smooth, buttery flavor and healthier alternative to traditional butter, but recent reports of quality issues and environmental concerns need addressing. If consistent taste and eco-friendlier packaging are priorities, you might want to consider actual butter or other substitutes.
What Reviewers Are Saying
Criticized
tastes nothing like butter20%
sour taste20%
waste of money10%
too much plastic10%
smells bad10%
disgusting taste10%
changed recipe30%
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