Axe Texturizing Cream
AXE

Axe Texturizing Cream

$4.99across 8 retailers
Lowest at Amazon
$7.19 at Amazon
Price seen Oct 3, 2026
Lowest at any Popular Retailer
$4.99 at Target
Price seen Nov 29, 2024

Where to Buy

Newest price seen: Oct 3, 2026
RetailerPriceLast seenBuy
Target logo
Target
90-day returns (in store too) · free return shipping · free shipping on $35+
$4.99Nov 29, 2024, may have changedBuy Now
Amazon logo
Amazon
30-day returns (in store too)
$7.19Oct 3, 2026Buy Now
R
Reasor's
$8.59Sep 14, 2022, may have changedBuy Now
CVS (photo) logo
CVS (photo)
$9.49May 26, 2023, may have changedBuy Now
Instacart logo
Instacart
$9.99Apr 4, 2023, may have changedBuy Now

Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026). Some products and categories have different terms, so check with the store before you buy.

Pros

  • •Provides a decent, balanced hold that keeps hair manageable without feeling stiff or crunchy.
  • •Water-based formula rinses out easily and doesn’t become gummy after styling.
  • •Leaves hair with a natural look, avoiding any unnatural shine or greasiness.
  • •Unscented or has a mild, pleasant scent that isn’t overpowering and fades quickly.
  • •Versatile enough for both slick and natural styles, especially effective on short, straight, or wavy hair.
  • •Requires only a small amount for effective hold, making it economical and easy to use.
  • •Suitable for nearly daily use without causing build-up or heaviness.
  • •Provides good value as a multifunctional styling cream preferred over other pomades by some long-term users.

Cons

  • •Hold tends to last only about 3-4 hours; may need reapplication for all-day wear.
  • •Not designed for strong hold or heavy-duty slicked-back styles.
  • •Can cause hair to clump or dry out somewhat after application.
  • •Some users find the scent unappealing despite it being mild or unscented.
  • •Performance is considered just “okay” by some, with better hold and washability available from other products.
  • •May work best when combined with a hairdryer and additional hairspray for more lasting style.
  • •Initial washing out can feel difficult but improves with continued use.
  • •Less effective in humid conditions, where hold duration drops below six hours.

Bottom Line

If you want a straightforward styling cream that delivers a natural look with moderate hold and easy rinsing, Axe Styling Natural Look Texturizing Cream is a solid, no-fuss choice — especially for short or wavy hair. However, if you need a stronger, longer-lasting hold or prefer a more fragrant product, you might want to explore other styling options better tailored to those needs. Overall, this cream shines for those who prioritize a subtle, lightweight finish and versatility in everyday styling.

Read full expert review

What Reviewers Are Saying

Praised
great for styling8%
not greasy8%
soft hair feel8%
not a strong scent8%
decent hold8%
doesn't create shine8%
looks natural15%
Criticized
no hold8%
weighs down hair8%
hard to wash out8%

Discussion

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