Zulily
Zulily is a flash-sale off-price retailer that ceased operations and liquidated in December 2023 after private-equity owner Regent L.P. failed to stabilize it; Beyond, Inc. bought the brand and customer database for $4.5M in March 2024 and relaunched the site in September 2024 (a 75% stake was sold to Lyons Trading Company in March 2025). Grades reflect the relaunched entity: a customer-paid 30-day return window with a 15% restocking fee, $49.99 free-shipping threshold, no price matching, no loyalty program, and low pricing transparency typical of flash-sale merchandising. Trustpilot (1.4/5) and Sitejabber (1.8/5) scores are very poor and 2025 reviews cite extended delays and cancelled orders, though BBB maintains a legacy A+ accreditation dating to 2010.
Return Policy
B-- Return window
- 30 days
- Holiday extension
- Yes
- Restocking fee
- 15% 'unfit for resale' fee applied if item is deemed not resalable
- Return shipping
- paid by customer
- In-store returns
- No
- Receipt required
- Yes
- Final-sale categories
- undergarments, mystery packs, items marked final sale
Returns take 2-4 weeks to process. Items must be unworn and returned in received condition with original tags.
Price Matching
F- Offers price matching
- No
Zulily operates as an off-price flash-sale retailer and does not offer a published price-match guarantee.
Shipping
B- Free shipping threshold
- $49.99
- Standard delivery
- 3–10 days
- Same-day delivery
- No
- Store pickup
- No
- International shipping
- No
Free standard shipping on orders over $49.99 (continental US). Ships from multiple supplier partners, so delivery windows vary widely; many post-relaunch Trustpilot reviewers in 2025 report significantly longer waits and cancelled orders.
Payment Methods
- Apple Pay (online)
- Yes
- Apple Pay (in-store)
- No
- Google Pay
- Yes
- PayPal
- Yes
- Buy Now, Pay Later
- Afterpay
- Store credit card
- No
- Gift cards
- Yes
Loyalty Program
N/A- Free to join
- Unknown
No loyalty or rewards program.
Customer Service
- Live chat
- limited
- Email support
- Yes
- Avg. response time
- reported as slow/non-existent in recent 2025 Trustpilot reviews
Pricing Transparency
F- Fake sales frequency
- high
- Strikethrough honesty
- inflated
- Dynamic pricing used
- Yes
As a flash-sale off-price site, Zulily has historically been criticized for inflated MSRP strikethroughs and perpetual-sale merchandising. Prices also vary by event/day.
Privacy & Data Practices
- Sells customer data
- No
- Targeted advertising
- Yes
- Account required to shop
- Yes
- 2022: Data breach notification filed with Maine AG (July 2022) involving names and payment card numbers/security codes.
Third-Party Trust Ratings
- Trustpilot
- 1.4 / 5 (2,000 reviews)
- Better Business Bureau
- A+ · Accredited
- Sitejabber
- 1.8 / 5
Company
- Legal name
- Zulily LLC
- Parent company
- Beyond, Inc. (acquired IP March 2024; Lyons Trading Company/Proozy took 75% stake March 2025)
- Headquarters
- St. Paul, Minnesota (post-relaunch); formerly Seattle, Washington
- Founded
- 2009
- Website
- https://www.zulily.com
ShopSavvy Price Data
- Products tracked
- 14,692
Sources
- https://en.wikipedia.org/wiki/Zulily
- https://www.zulily.com/policies/refund-policy
- https://www.zulily.com/pages/returns
- https://help.zulily.com/zulilyhelp/s/article/Standard-Return-Policy-zly
- https://www.zulily.com/pages/shipping-policy
- https://www.zulily.com/pages/shipping-information
- https://www.trustpilot.com/review/zulily.com
- https://www.bbb.org/us/wa/seattle/profile/online-retailer/zulily-llc-1296-22547276
- https://www.sitejabber.com/reviews/zulily.com
- https://fortune.com/2023/12/27/zulily-shuts-down-liquidation-layoffs-private-equity/
- https://www.retaildive.com/news/zulily-goes-out-of-business-liquidate/703373/
- https://investors.beyond.com/news-events/press-releases/news-details/2024/Beyond-Inc.-Acquires-Ecommerce-Pioneer-Zulily-Supercharging-its-Off-Priced-Business/default.aspx
- https://www.geekwire.com/2024/beyond-pays-4-5m-to-acquire-zulily-brand-plans-to-relaunch-flash-sale-site-later-this-year/
- https://sourcingjournal.com/topics/retail/beyond-inc-marcus-lemonis-zulily-relaunch-overstock-bed-bath-beyond-520541/
- https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/d7842f53-5e1a-4b92-8c44-62aec40b5ea5.shtml
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