Ulta Beauty

Return window

60 days

Holiday extension

No

Restocking fee

none

Return shipping

paid by customer (free in-store)

In-store returns

Yes

Receipt required

No

New or gently used products are eligible for a refund to the original payment method within 30 days of purchase; returns from day 31 to day 60 receive merchandise credit. Items received after 60 days are shipped back. Proof of purchase is required unless Ulta can verify the order in their system. Online returns are free in-store; mailed returns are paid by the customer.

Offers price matching

No

Exclusions

Amazon, Sephora, Target, Walmart, All third-party retailers

Ulta does not price match competitors. Per internal store policy (since 2021) employees may match the current Ulta.com price for an in-store purchase if a customer asks, but this is an internal price-consistency policy, not a competitor price-match guarantee. Nordstrom is one of the few retailers that will price-match Ulta — not the other way around.

Free shipping threshold

$35

Standard delivery

3–8 days

Same-day delivery

No

Store pickup

Yes

International shipping

No

Standard shipping is free on orders of $35 or more in the contiguous US ($50+ on certain oversize items). Standard delivery typically takes 3-8 business days plus 1-2 days of order processing. Buy Online Pickup In Store (BOPIS) is supported at Ulta's ~1,400+ US stores. Ulta does not ship internationally directly. Ultamate Rewards Diamond members get free shipping at $25+.

Apple Pay (online)

Yes

Apple Pay (in-store)

Yes

Google Pay

Yes

PayPal

Yes

Buy Now, Pay Later

Afterpay

Store credit card

Yes

Gift cards

Yes

Program name

Ulta Beauty Rewards (Ultamate Rewards)

Free to join

Yes

Earning rate

Member: 1 point per $1; Platinum: 1.25 points per $1 ($500/yr spend); Diamond: 1.5 points per $1 ($1,200/yr spend). Redemption tiers from 100 pts = $3 off up to 2,000 pts = $125 off. Ulta Beauty Rewards Credit Card earns 2x points per $1 at Ulta.

Tier benefits

Member: earn 1 pt/$1, free birthday gift, points on every purchase, Platinum (>=$500/yr): 1.25x points, points never expire while status is held, $10 birthday coupon, exclusive events and bonus point promotions, Diamond (>=$1,200/yr): 1.5x points, $10 birthday coupon, special Diamond birthday gift, $25 services rewards, free shipping on orders of $25+, points never expire, early access to deals

Free to join, three-tier program tied to annual spend. Considered one of the strongest loyalty programs in U.S. specialty beauty retail. Diamond's free-shipping-at-$25 perk effectively replaces the standard $35 threshold for top-tier customers.

Live chat

24/7

Phone support

1-866-983-8582 — Mon-Sun 7am-11pm CT

Email support

Yes

Avg. response time

unknown

Fake sales frequency

moderate

Strikethrough honesty

mixed

Dynamic pricing used

No

Ulta is part of the broader wave of retailer fake-sale class-action litigation alleging that 'limited time' sales and reference-price comparisons are routine rather than exceptional. Pricing is not algorithmically dynamic by user. Ulta's twice-yearly '21 Days of Beauty' brand-rotation event is genuine and well-documented.

Sells customer data

Yes

Targeted advertising

Yes

Account required to shop

No

Trustpilot

1.7 / 5 (2,100 reviews)

Better Business Bureau

A+ · Accredited

Sitejabber

3.0 / 5

Knoji

4.6 / 5

Apple App Store

4.9 / 5

Google Play

4.6 / 5

Legal name

Ulta Beauty, Inc.

Headquarters

Bolingbrook, Illinois, USA

Founded

1990

Ticker

ULTA

Annual revenue

$11.3B

Employees

58,000

Website

https://www.ulta.com

Products tracked

31,562

Price drops (last 12 months)

26

Real sale events / year

0