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Retailer Report Card

Nebraska Furniture Mart

Nebraska Furniture Mart is a Berkshire Hathaway-owned regional powerhouse with stellar third-party reputation (Trustpilot 4.8/5, BBB A+ accredited since 1952) and strong shipping/pickup options across its 4 megastores. Its biggest weaknesses are a short 30-day general return window with stiff 25% restocking fees on opened goods, a price-match policy that doesn't enumerate qualifying competitors, no traditional points loyalty program, and openly dynamic in-store pricing via electronic shelf labels.

B+
Overall Grade
Researched 5/9/2026
Return window
30 days
Price matching
Yes
Free shipping
$349+
Trustpilot
4.8 / 5
BBB rating
A+
Loyalty program
NFM Reward Card (financing/credit-card linked perks)

Return Policy

B
Return window
30 days
Holiday extension
No
Restocking fee
25% on opened-package returns; 15% on near-new bicycles; up to 25% on box-spring height exchanges
Return shipping
customer pays return shipping for shipped items; free in-store drop-off
In-store returns
Yes
Receipt required
Yes
Final-sale categories
appliances (14 days), computers (14 days), tablets (14 days), wireless phones (14 days), mattresses (120 days, separate window)

30-day general window; 14-day window for appliances, computers, tablets, and wireless phones; 120-day mattress comfort guarantee. Items must be in original condition with receipt and original packaging.

Price Matching

C+
Offers price matching
Yes
Exclusions
professional services, labor, and installation, custom or special-order products, discontinued, used, refurbished, open-box, clearance, or damaged items, rebates, free offers, one-time promotions, seasonal sales, and bundle deals, cannot be combined with other offers
Post-purchase adjustment window
30 days
How to request
Bring original NFM receipt plus verifiable proof (printed ad or competitor website) to a store; price-match request must be within the return window (typically 30 days).

NFM Low Price Guarantee matches identical items from other retailers within 30 days of purchase. Policy does not enumerate specific qualifying competitors.

Shipping

B+
Free shipping threshold
$349
Standard delivery
3–7 days
Same-day delivery
Yes
Store pickup
Yes
International shipping
No

Free shipping every day on thousands of items; large-item delivery $19.99 on orders $349+. Same-day delivery available in limited Omaha, Kansas City, and Dallas/Fort Worth areas. Free drive-through customer pickup at all 4 store locations.

Payment Methods

Apple Pay (online)
No
Apple Pay (in-store)
No
Google Pay
No
PayPal
Yes
Buy Now, Pay Later
Affirm, Zip, Snap Finance (lease-to-own)
Store credit card
Yes
Gift cards
Yes

Loyalty Program

N/A
Program name
NFM Reward Card (financing/credit-card linked perks)
Free to join
Yes
Earning rate
no points-based earnings; reward card balance tied to qualifying purchases and credit-card promos
Tier benefits
exclusive cardholder events, special financing, occasional loyalty pricing offers

NFM does not run a traditional points-based loyalty program. Rewards are concentrated in the NFM Card (store credit card) and a physical Reward Card whose balance redeems on future purchases.

Customer Service

Live chat
Mon-Sat 8am-8pm CT, Sun 11am-8pm CT
Phone support
Mon-Sat 8am-8pm CT, Sun 11am-8pm CT (402-397-6100; 1-800-407-5000)
Email support
Yes
Avg. response time
unknown

Pricing Transparency

B
Fake sales frequency
unknown
Strikethrough honesty
unknown
Dynamic pricing used
Yes

NFM publicly deployed Pricer SmartTAG electronic shelf labels in all stores starting 2014-2015 to react to competitor pricing within seconds, with prices updated centrally. NFM limits in-store price changes to once per day before opening so customers don't see prices change mid-shop. We did not find authoritative third-party reporting on fake-sale or inflated-strikethrough patterns.

Privacy & Data Practices

Sells customer data
No
Targeted advertising
Yes
Account required to shop
No
Notable data incidents
  • 2025: Data breach disclosed via Texas AG filing on July 11, 2025 affecting 2,226 individuals; exposed names, addresses, and financial account details (credit/debit card numbers). Note: separate from the larger 2024 Furniture Mart USA (Sioux Falls, SD) breach, which is a different company.

Third-Party Trust Ratings

Trustpilot
4.8 / 5 (133,857 reviews)
Better Business Bureau
A+ · Accredited
Sitejabber
4.0 / 5
Apple App Store
0.0 / 5

Company

Legal name
Nebraska Furniture Mart, Inc.
Parent company
Berkshire Hathaway
Headquarters
Omaha, Nebraska, USA
Founded
1937
Ticker
BRK.A / BRK.B (parent)

ShopSavvy Price Data

Products tracked
8,594

Sources