Apple

Return window

14 days

Holiday extension

No

Restocking fee

None

Return shipping

Free via prepaid label

In-store returns

Yes

Receipt required

No

Final-sale categories

Engraved/personalized items (AirPods, iPad, Apple Pencil), Opened software, Redeemed services/gift cards

14-day return window from delivery for most items. Items must be in original packaging with all accessories. The $50 opened-iPhone restocking fee was eliminated in 2016. Returns accepted at any Apple Store (~270 in US). Initiate online via Order Status for a prepaid label, or drop off at any Apple Store. Refund to original payment method within 5-10 business days of receipt.

Offers price matching

No

Apple does not price match competitor prices on apple.com. Select authorized resellers and carriers may match Apple's prices independently.

Free shipping threshold

Always free

Standard delivery

2–5 days

Same-day delivery

Yes

Store pickup

Yes

International shipping

Yes

Free standard shipping on all orders, no minimum purchase required. Same-day delivery available in select metros via Apple-contracted couriers for in-stock items ordered by cutoff. Free in-store pickup at Apple Stores. Ships internationally via country-specific Apple online stores.

Apple Pay (online)

Yes

Apple Pay (in-store)

Yes

Google Pay

No

PayPal

No

Buy Now, Pay Later

Affirm, Apple Card Monthly Installments (0% APR)

Store credit card

Yes

Gift cards

Yes

Program name

Apple Card Daily Cash

Free to join

Yes

Earning rate

3% Daily Cash on all purchases at Apple (apple.com, Apple Store app, Apple Store locations, App Store, Apple services) when using Apple Card

Tier benefits

3% Daily Cash on Apple purchases, Trade-in credit via Apple Trade In, Education pricing for students/teachers, 0% APR monthly installments via Apple Card, AppleCare+ protection plans

Apple does not operate a traditional points-based loyalty program. The 3% Daily Cash on Apple Card plus the Apple Trade In program effectively serve as the loyalty mechanic. Education pricing available year-round for qualifying students, teachers, and staff.

Live chat

24/7

Phone support

24/7

Email support

Yes

Avg. response time

Under 2 minutes typical for phone/chat. Genius Bar appointments available at any Apple Store for hardware/software support. Apple is consistently top-ranked in ACSI customer satisfaction surveys and widely considered best-in-class for consumer electronics retail support.

Fake sales frequency

none

Strikethrough honesty

accurate

Dynamic pricing used

No

Apple rarely discounts and maintains extremely stable MAP-style pricing across its direct channels. No inflated 'original' prices, no countdown timers, no dynamic pricing based on user behavior. Occasional promotions are tied to education pricing, trade-in credits, or gift-card-with-purchase events rather than direct discounts.

Sells customer data

No

Targeted advertising

No

Account required to shop

No

Better Business Bureau

A+

Apple App Store

4.8 / 5

Google Play

4.6 / 5

Legal name

Apple Inc.

Headquarters

Cupertino, California, USA

Founded

1976

Ticker

NASDAQ: AAPL

Annual revenue

$391.0B

Employees

164,000

Website

https://www.apple.com/shop