Tide Free & Gentle Laundry Detergent
Tide

Tide Free & Gentle Laundry Detergent

Before adding this soap to your cart, make sure you're cool with the potential shrinkflation and are a fan of scented products. If ambiguity in product size and scent strength raises your eyebrows, you might want to look elsewhere or compare with other brands to avoid any sudsy surprises.

Model: 80740240UPC: 30772121450
Lowest at Amazon
$14.94 at Amazon
Price seen Aug 8, 2026

Where to Buy

Newest price seen: Aug 8, 2026
RetailerPriceLast seenBuy
W
washington.bevmo.com
$10.49Aug 8, 2026, may have changedBuy Now
A
allsource.co
$13.94Aug 8, 2026, may have changedBuy Now
Amazon logo
Amazon
30-day returns (in store too)
$14.94Aug 8, 2026, may have changedBuy Now
T
trendyxmart.com
$16.00Aug 8, 2026, may have changedBuy Now
P
papayaexpress.com
$16.99Aug 8, 2026, may have changedBuy Now

Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026). Some products and categories have different terms, so check with the store before you buy.

Price history summary

Lowest new price we recorded at major retailers (Amazon, Walmart, Best Buy, Target, The Home Depot and Lowes) in the last 90 days: $14.94 at Amazon on Aug 8, 2026.

Range over the last 12 months: $14.94 (Amazon, Aug 8, 2026) to $19.94 (retailers/amazon, Jan 28, 2026). Based on 29 recorded prices since Dec 5, 2025 for offers sold by these retailers themselves (not marketplace sellers). Summary as of Oct 18, 2026.

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Pros

  • •Excellent cleaning power that effectively removes dirt and stains
  • •Safe for sensitive skin, reducing the risk of irritation or hives
  • •Fragrance-free and dye-free formula, perfect for those avoiding scents or with allergies
  • •Approved for baby clothes and cloth diapers, no reported issues for infants
  • •Compatible with HE washers, making refilling and use convenient
  • •Highly concentrated, so a little goes a long way, offering good value
  • •Scentless washing experience, ideal for fragrance-sensitive users
  • •Cleans without leaving any residue or smell, providing a neutral laundry
  • •Comes in a large 132 fl oz bottle, good for multiple loads and long-term use
  • •Easy to dispense with a translucent, clear measuring cap

Cons

  • •Product size unexpectedly shrank from 146 FL OZ to 132 FL OZ without notice, leading to some disappointment (shrinkflation)
  • •The advertising stating 100 loads can be misleading due to size reduction, which might affect subscription services
  • •The measuring cap is somewhat translucent, making it hard to see the exact detergent amount needed
  • •Some users found the bottle design messy and difficult to handle
  • •A few mention a bothersome smell, though most reviews highlight its scentless nature
  • •Slight difficulty in measuring accurately due to cap design, according to some users

Bottom Line

If you're looking for a gentle, effective, and scentless detergent that’s safe for sensitive skin and even babies, Tide Free & Gentle is a solid choice. Just be aware of the recent size reduction—it's a common tactic called shrinkflation—and make sure you’re comfortable with the packaging and measurement details. For those seeking a larger, unscented option, you might also consider other hypoallergenic brands, but Tide remains a trusted, well-rated option for allergy-prone laundry needs.

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What Reviewers Are Saying

Praised
great for sensitive skin6%
no fragrance4%
cleans well13%
no dyes or perfumes4%
good for baby clothes3%
Criticized
screen too small2%
bottle design is messy4%
measuring cap is hard to use2%
bothersome smell3%
packaging is messy1%

Customer Ratings

27,942 reviews averaging 4.8 out of 5 stars from Amazon
4.8
27,942 reviews
5
86%
4
9%
3
3%
2
1%
1
2%

Based on 27,942 reviews from Amazon

Discussion

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