Sony BRAVIA 98 Inch TV K-98XR50
Where to Buy
| Retailer | Price | Last seen | Buy |
|---|---|---|---|
 amazon 30-day returns (in store too) | $3,998.00 | Dec 27, 2025, may have changed | Buy Now |
 bestbuy 15-day returns (in store too) · free return shipping · free shipping on $35+ | $3,999.99 | Jan 27, 2026, may have changed | Buy Now |
R rcwilley | $3,999.99 | Jan 30, 2026, may have changed | Buy Now |
Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026). Some products and categories have different terms, so check with the store before you buy.
Used & Refurbished
✨ See 1 used & refurbished price with ShopSavvy ProGet the app →Price history summary
Lowest new price we recorded at major retailers (Amazon, Walmart, Best Buy, Target, The Home Depot and Lowes) in the last 90 days: $3,999.99 at Best Buy on Sep 10, 2026.
Range over the last 12 months: $3,998.00 (retailers/amazon, Jan 26, 2026) to $4,999.99 (Best Buy, Sep 24, 2026). Based on 26 recorded prices since Oct 27, 2025 for offers sold by these retailers themselves (not marketplace sellers). Summary as of Oct 14, 2026.
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Pros
- •The picture quality is incredible, featuring deep blacks, vibrant colors, and very smooth motion thanks to Mini LED technology and Sony’s XR Processor with AI.
- •Excellent color accuracy and brightness make streaming apps like Netflix and Prime look significantly better than older models.
- •120Hz refresh rate with HDMI 2.1 ports supports 4K at 120Hz and VRR, making this TV a strong choice for PS5 and other next-gen gaming.
- •Built-in Google Assistant voice control adds convenience for smart home and TV integration.
- •Dolby Vision and Dolby Atmos support provide an immersive audio-visual experience, elevating movies and games.
- •The TV offers very good SDR brightness that helps reduce glare from indirect lighting.
- •The compact 23” leg span fits well on smaller TV stands considering the massive 98-inch screen.
- •Reliable Sony build quality with promising durability, especially when compared to OLED alternatives that may fail earlier.
- •WiFi 6E support ensures faster and more stable wireless streaming and connectivity.
- •Extras like free movie credits and access to pre-installed movie apps sweeten the deal.
Cons
- •The screen may exhibit a noticeable curl or warped gray spot caused by the diffusion panel, which some users reported.
- •Customer service issues exist, including denied warranty claims and unhelpful support experiences.
- •Narrow viewing angles limit optimal viewing if you have a wide seating arrangement.
- •Peak HDR brightness is mediocre, which can diminish the wow factor on HDR content.
- •The TV struggles with reflections from direct light sources, which can distract from the picture.
- •Dirty screen effect and dimmer corners at times reduce uniformity in viewing.
- •Pixel response times in Game Mode can be slow, causing motion blur during fast action scenes.
- •Only two HDMI 2.1 ports are available, with one doubling as an eARC port—this might restrict connectivity for heavy users.
- •Built-in speakers are adequate but not stellar; an external sound system is recommended for a richer audio experience.
Bottom Line
If you're craving a massive 98-inch cinematic experience with stunning 4K Mini LED picture quality and excellent gaming features for your PS5, the Sony BRAVIA K-98XR50 is a compelling choice. It shines with vivid colors, smooth motion, and strong smart TV capabilities, backed by solid Sony reliability. However, be mindful of its narrow viewing angles, potential screen uniformity issues, and customer service hurdles. If you prioritize peak HDR brightness or wide seating arrangements, you might want to consider exploring OLED alternatives, but keep in mind this model’s greater durability. For gamers looking for supreme HDR and smoothing at 120Hz with Google TV integration, this one checks most boxes.
What Reviewers Are Saying
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Discussion
ShopSavvy compares prices across thousands of retailers so you always get the best deal. Prices are collected from retailer listings, and each one shows the date we last saw it. Our expert reviews and community discussion help you make informed buying decisions.