Sony Bravia 7 II 55-Inch 4K TV
Where to Buy
| Retailer | Price | Last seen | Buy |
|---|---|---|---|
 Amazon 30-day returns (in store too) | $1,399.99 | Oct 29, 2026 | Buy Now |
 abt 30-day returns (in store too) | $1,698.00 | Oct 29, 2026 | Buy Now |
V videoandaudiocenter | $1,698.00 | Oct 29, 2026 | Buy Now |
 Best Buy 15-day returns (in store too) · free return shipping · free shipping on $35+ | $1,699.99 | Oct 29, 2026 | Buy Now |
 P.C. Richard & Son | $1,699.99 | Oct 29, 2026 | Buy Now |
Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026). Some products and categories have different terms, so check with the store before you buy.
Price history summary
Lowest new price we recorded at major retailers (Amazon, Walmart, Best Buy, Target, The Home Depot and Lowes) in the last 90 days: $1,098.00 at Walmart on Oct 29, 2026.
Range over the last 12 months: $1,098.00 (Walmart, Oct 29, 2026) to $1,699.99 (Best Buy, Oct 20, 2026). The lowest current offer at these retailers, $1,399.99 at Amazon, is 28% above its 90-day low. Based on 5 recorded prices since Sep 12, 2026 for offers sold by these retailers themselves (not marketplace sellers). Summary as of Oct 31, 2026.
Share this chart
Pros
- •Exceptional picture quality with vivid, lifelike colors, sharp 4K clarity, and impressive brightness.
- •True RGB technology delivers an unusually broad and brilliant color range, especially with HDR content.
- •Deep, convincing blacks with minimal noticeable blooming provide strong contrast.
- •Performs especially well in bright rooms and offers multiple picture modes with extensive color customization.
- •Avoids OLED-style burn-in concerns, making it suitable for frequent gaming or static content.
- •Supports 4K at 120Hz with Game Mode and VRR, including Xbox Series X gaming.
- •Setup, controls, Wi-Fi, and device connections are generally straightforward.
- •Bluetooth pairing works well with compatible soundbars and subwoofers.
Cons
- •Can be excessively bright in dark rooms, particularly in Professional mode, so calibration may be needed.
- •Built-in audio is only adequate, and clear listening may require relatively high volume.
- •Lacks an optical audio output, which may be inconvenient for older wired sound systems.
Bottom Line
The BRAVIA 7 II is a **standout choice for bright-room viewing, HDR, gaming, and color enthusiasts**, delivering exceptional RGB color, strong contrast, and 4K/120Hz VRR without OLED burn-in concerns. Plan to adjust the picture for dark-room viewing, and consider budgeting for a soundbar if you want genuinely cinematic audio.
What Reviewers Are Saying
📚More About Sony Bravia 7 II 55-Inch 4K TV
Discussion
ShopSavvy compares prices across thousands of retailers so you always get the best deal. Prices are collected from retailer listings, and each one shows the date we last saw it. Our expert reviews and community discussion help you make informed buying decisions.