Sony A95L 77-Inch TV
If you're in the market for a TV that makes your 4K HDR content look spectacular and caters to your gaming and streaming needs, this one is a solid pick. Just be ready for a little tinkering with the settings to get those blacks and contrasts just right.
Where to Buy
| Retailer | Price | Last seen | Buy |
|---|---|---|---|
 Best Buy 15-day returns (in store too) · free return shipping · free shipping on $35+ | $2,998.00 | Feb 14, 2026, may have changed | Buy Now |
 Amazon Sold by Beach Camera Same Day Shipping | $3,498.00 | Oct 26, 2026 | Buy Now |
 Crutchfield 60-day returns | $4,798.00 | Apr 11, 2025, may have changed | Buy Now |
 Walmart Sold by Beach Camera | $4,798.00 | May 12, 2025, may have changed | Buy Now |
 Newegg Sold by 01d6fc068c0176a35e3d873a5654d280 | $4,799.99 | Apr 11, 2025, may have changed | Buy Now |
Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026). Some products and categories have different terms, so check with the store before you buy.
Price history summary
We recorded no new price at major retailers (Amazon, Walmart, Best Buy, Target, The Home Depot and Lowes) in the last 90 days.
Every price we recorded over the last 12 months was $2,998.00. Based on 3 recorded prices since Feb 8, 2026 for offers sold by these retailers themselves (not marketplace sellers). Summary as of Oct 14, 2026.
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Pros
- •Exceptional picture quality with rich, vibrant colors, deep blacks, and impressive HDR performance that makes 4K content and gaming really pop.
- •Built-in sound is clear, full, and surprisingly powerful, making external speakers less necessary for many users.
- •Google TV integration is smooth and intuitive, offering easy navigation and seamless access to popular streaming apps.
- •The remote is well-designed with a comfortable grip, backlit keys, and convenient preset buttons for top streaming services.
- •Robust, premium build quality with a sleek, minimalist design that looks great mounted on a wall or standing.
- •Excellent gaming features including 120Hz refresh rate, VRR support, and Auto Low Latency Mode, tailored for PlayStation 5 owners.
- •Wall mounting and installation are hassle-free, especially with professional installation services that users highly recommend.
- •Sound clarity and surround effects surpass expectations for built-in TV speakers, improving everyday viewing experiences.
Cons
- •Around 20% of users reported a noticeable loud buzzing noise, likely linked to the TV’s power supply, which is distracting given the high price tag.
- •Settings for picture adjustments such as blacks and contrast are confusing and require additional research for optimal calibration.
- •Instruction manual is poorly printed and difficult to read, pushing some to rely on online videos and downloadable guides for setup.
- •Some users experience reliability issues including occasional crashes or need to restart the TV, which can disrupt viewing.
- •HDMI 2.1 ports are limited (only ports 3 and 4), with one consumed by eARC, restricting options for multiple 4K 120Hz sources.
- •Gaming mode can dull brightness and colors, with non-gaming modes suffering from high input lag and occasional stuttering during gameplay.
- •The screen is very prone to fingerprints and marks, requiring careful and delicate cleaning to avoid damage.
- •Customer service experiences are mixed, with some users frustrated by call center routing and insufficient technical support.
Bottom Line
The Sony QD-OLED 77 inch BRAVIA XR A95L is a visual and audio powerhouse, ideal for cinephiles and gamers craving top-tier picture quality and immersive sound right out of the box. However, its price reflects not only premium specs but also the occasional quirks like buzzing noise and tricky picture settings that picky users might find annoying. If you want a jaw-dropping screen paired with smart, responsive software and killer gaming features—and don’t mind investing time in fine-tuning it—this TV delivers. For those sensitive to noise or frustrated by setup complexity, considering professional installation or exploring alternatives with fewer reported issues might pay off.
What Reviewers Are Saying
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Discussion
ShopSavvy compares prices across thousands of retailers so you always get the best deal. Prices are collected from retailer listings, and each one shows the date we last saw it. Our expert reviews and community discussion help you make informed buying decisions.