Sony 77 Inch OLED 4K TV
Sony

Sony 77 Inch OLED 4K TV

Model: ‎K77XR80UPC: 27242929937
Lowest at Amazon
$2,471.49 at Amazon
Lowest at any Popular Retailer
$2,471.49 at Amazon

Where to Buy

Prices last updated: May 2nd 2026 3:36 pm

Pros

  • Excellent picture quality with deep blacks, vibrant colors, and high contrast, making movies and gaming immersive.
  • OLED technology delivers astonishing realism and superb detail, especially in dark scenes.
  • Builn speaker system provides clear, theater-like sound, reducing the need for external audio.
  • Bright, vivid display enhances streaming content, with Dolby Vision HDR adding extra detail and color depth.
  • Smooth motion handling minimizes blur in fasaced scenes, ideal for sports and gaming.
  • Useriendly Google TV interface with voice control makes content browsing easy.
  • Sleek, elegant design that complements any living space.
  • Setup is straightforward and quick, especially with Google account integration.
  • Improved picture quality with customizable settings for each HDMI input.
  • Super bright visuals with vibrant colors, especially in vivid mode, creating an engaging viewing experience.

Cons

  • The Google operating system can cause frequent sound dropouts during streaming, particularly with apps like Netflix.
  • Cable seop box control can be inconsistent and unreliable.
  • The TV heavily relies on Google services, which may raise privacy concerns and limit flexibility.
  • Initial brightness inconsistency between broadcast standards, though resolved after software updates.
  • No option to use the TV solely as a display; it depends on Google's OS, limiting customization.
  • Some users report difficulty with remote controls and voice recognition features.
  • The size and weight may make installation challenging without assistance.
  • No mention of included stand or walounting hardware.
  • The builn smart TV features favor streaming content over traditional cable or antenna use.
  • Frequent updates and bugs reported in early user reviews, though they are often resolved with software patches.

Bottom Line

This Sony 77-inch OLED TV offers top-tier picture quality with stunning blacks, vibrant colors, and immersive sound, making it a strong choice for movie fans and gamers alike. However, potential buyers should be aware of ongoing issues with Google’s OS, particularly sound dropouts and control inconsistencies. If you’re comfortable with smart TV platforms and want a premium viewing experience, this model is a compelling pick, but considering alternatives like the <component-button-product identifierProduct="K-77XR80">Sony K-77XR80</component-button-product> might be wise if you prefer a more streamlined smart TV with fewer software quirks.

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What Reviewers Are Saying

Praised
image quality is excellent17%
easy setup25%
picture quality is amazing17%
very high quality8%
great for gaming and movies8%
great TV17%
Criticized
reflections obscure picture8%

Discussion

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