Sony 77" BRAVIA XR8B TV (2025)
Where to Buy
| Retailer | Price | Last seen | Buy |
|---|---|---|---|
 Amazon 30-day returns (in store too) | $1,798.00 | Aug 5, 2026, may have changed | Buy Now |
 bestbuy 15-day returns (in store too) · free return shipping · free shipping on $35+ | $1,799.99 | Feb 8, 2026, may have changed | Buy Now |
 brandsmartusa.com | $1,998.00 | Aug 5, 2026, may have changed | Buy Now |
P primetimeav.com | $1,998.00 | Aug 5, 2026, may have changed | Buy Now |
E electronics.sony.com | $1,999.99 | Aug 5, 2026, may have changed | Buy Now |
Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026). Some products and categories have different terms, so check with the store before you buy.
Pros
- •The picture quality is incredibly clear, colorful, and visually stunning, especially for gaming with the PlayStation 5.
- •Supports 4K at 120Hz on two HDMI ports with variable refresh rate support, perfect for high-end gamers.
- •Built-in software is highly responsive and generally easy to navigate, with a user-friendly Google TV interface.
- •Excellent sound quality from the built-in speakers, often eliminating the need for external soundbars.
- •Very low input lag, making it ideal for fast-paced gaming.
- •The screen automatically dims when paused to help prevent burn-in, prolonging OLED lifespan.
- •Slim, lightweight design with a superior glass panel enhances modern aesthetics and mounting ease.
- •Includes 4 HDMI ports, offering great connectivity options for multiple devices.
- •Easy and straightforward setup, including seamless integration with Alexa and PlayStation consoles.
- •The remote control is compact, reliable, and some users have successfully upgraded to USB-chargeable backlit replacements.
Cons
- •The TV frequently reboots itself without a clear cause, with several users experiencing multiple restarts per month.
- •Technical support is reported as unhelpful, with scripted replies and poor communication hindering resolution.
- •Lack of access to advanced troubleshooting or engineering help leaves some issues unresolved.
- •Some customers were advised to limit streaming resolution to 1080p despite the TV’s 4K capabilities, without clear rationale.
- •Suspected software kernel or intermittent hardware issues remain a concern for some users.
- •Frustrating experience around diagnostic tools and problem resolution, especially given Sony's reputation.
Bottom Line
The Sony 77 Inch OLED BRAVIA XR8B is a stunning 2025 model with exceptional picture and sound quality tailored for gamers and cinephiles alike, boasting features like 4K at 120Hz and Dolby Vision HDR. If you prize visual excellence and smooth gaming performance, it’s a strong contender — but be prepared for potentially frustrating tech support and reliability quirks related to random reboots. If these issues sound like deal-breakers, you might want to look at other premium OLED models with more consistent service reputations, yet few match Sony's gaming-focused special features.
What Reviewers Are Saying
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Discussion
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