OUAI
OUAI Curl Cream
$32.00across 6 retailers
Model: 4840Color: MulticolouredUPC: 815402023355
Where to Buy
Newest price seen: Jan 17, 2026
| Retailer | Price | Last seen | Buy |
|---|---|---|---|
 amazon Sold by FRONT ROW | $32.00 | Jan 17, 2026, may have changed | Buy Now |
 ulta 60-day returns (in store too) | $32.00 | Jan 17, 2026, may have changed | Buy Now |
 sephora 30-day returns (in store too) · free return shipping | $32.00 | Jan 17, 2026, may have changed | Buy Now |
V viglink | $32.00 | Jan 17, 2026, may have changed | Buy Now |
 kohls | $32.00 | Jan 17, 2026, may have changed | Buy Now |
Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026 to May 2026). Some products and categories have different terms, so check with the store before you buy.
Pros
- •Defines curls effectively without any crunchiness or crispiness, leaving hair soft and shiny.
- •Lightweight formula that doesn’t weigh hair down or dry stiff, even after scrunching or refreshing curls.
- •Works very well on fine to medium curly hair types (especially 2c/3a) and a small amount goes a long way.
- •Contains nourishing oils like babassu, coconut, linseed, and chia seed, which help moisturize and improve hair health.
- •Pleasant, light fragrance that most users find enjoyable.
- •Allows easy refresh of curls on dry, days-old hair with just water and a bit of product.
- •Generous 8 oz bottle size offers good value and will last a while with typical use.
- •Reliable quality that meets expectations and has many repeat buyers praising its consistent performance.
Cons
- •Does not significantly extend hold time compared to some other curl creams or styling gels.
- •Slightly dense texture which some might find a bit heavy initially, though it still absorbs well.
- •The fragrance can be strong or overpowering for users with scent sensitivities.
- •May require reapplication or other styling products for longer-lasting curl definition throughout the day.
Bottom Line
The OUAI Curl Cream is a great pick if you want hydrated, soft, and shiny curls without that dreaded crunchy or sticky feel. It nourishes while defining curls gently, making it ideal for fine to medium curly hair that needs both moisture and light hold. If your priority is long-lasting curl hold or you are sensitive to fragrances, you might want to explore other options, but for everyday curl boosting with a healthy, natural ingredient lineup, this cream stands strong. If you're looking for a product with comparable hydration but potentially stronger hold, or something fragrance-free, please let us know and we can recommend alternatives tailored to your needs.
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