Lubriderm Advanced Therapy Lotion
Hold your horses before splurging on this revamped lotion disaster. The once-loved formula now requires Herculean effort to rub in and leaves you looking like a chalkboard. Do yourself a favor and skip to the next brand on your list for a smoother, non-streaky experience.
Where to Buy
| Retailer | Price | Last seen | Buy |
|---|---|---|---|
M moliesa.com | $6.94 | Jul 22, 2026, may have changed | Buy Now |
N naturewoo.com | $8.24 | Jul 22, 2026, may have changed | Buy Now |
C CVS (photo) | $9.29 | Aug 15, 2022, may have changed | Buy Now |
 Amazon 30-day returns (in store too) | $9.59 | Oct 11, 2026 | Buy Now |
 Target 90-day returns (in store too) · free return shipping · free shipping on $35+ | $9.82 | Oct 27, 2024, may have changed | Buy Now |
Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026). Some products and categories have different terms, so check with the store before you buy.
Price history summary
Lowest new price we recorded at major retailers (Amazon, Walmart, Best Buy, Target, The Home Depot and Lowes) in the last 90 days: $7.62 at walmart.com on Jul 22, 2026.
Range over the last 12 months: $7.62 (walmart.com, Jul 22, 2026) to $11.99 (target.com, Jul 22, 2026). The lowest current offer at these retailers, $9.59 at Amazon, is 26% above its 90-day low. Based on 47 recorded prices since Oct 31, 2025 for offers sold by these retailers themselves (not marketplace sellers). Summary as of Oct 13, 2026.
Share this chart
Pros
- •Fragrance-free formula is ideal for sensitive skin and avoids bug attraction.
- •Contains ceramides and vitamins that help strengthen and repair the skin’s moisture barrier.
- •Comes in a convenient pump bottle with a locking mechanism for travel.
- •Designed by dermatologists and clinically tested for hydration and skin health.
- •Intended to provide 48-hour hydration for very dry, itchy skin.
Cons
- •New formula is significantly thicker and feels heavy, making it hard to absorb.
- •Leaves white streaks requiring vigorous rubbing to blend into skin.
- •Pump dispenser struggles to deliver the thick lotion, often providing less product per use.
- •Original ingredient list has been completely altered, with users noting decreased effectiveness.
- •Manufacturing moved from Canada to Colombia, disappointing longtime users.
- •Stronger fragrance than before, which may be off-putting despite fragrance-free labeling.
- •Several users express frustration and plan to switch to other brands due to formula downgrade.
Bottom Line
The revamped Lubriderm Advanced Therapy Lotion struggles to meet expectations with a heavy, hard-to-absorb texture and a pump that can’t keep up. Loyal customers lament the formula changes and diminished moisturizing power. If you’re after a reliably fast-absorbing, soothing lotion for extra-dry skin without strong scent or residue, you might want to explore alternatives better suited to those needs. Consider trying other dermatologist-recommended moisturizers like Aveeno for a smoother, more effective hydration experience.
What Reviewers Are Saying
📚More About Lubriderm Advanced Therapy Lotion
Discussion
ShopSavvy compares prices across thousands of retailers so you always get the best deal. Prices are collected from retailer listings, and each one shows the date we last saw it. Our expert reviews and community discussion help you make informed buying decisions.