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Light It Up Diary - Image 1
Light It Up Diary - Image 2
It's So Me

Light It Up Diary

$11.99across 11 retailers
Model: BC-15462UPC: 765940564356
Lowest at Amazon
$14.99 at Amazon
Price seen Oct 13, 2026
Lowest at any Popular Retailer
$11.99 at Target
Price seen Nov 29, 2024

Where to Buy

Newest price seen: Oct 13, 2026
RetailerPriceLast seenBuy
Target logo
Target
90-day returns (in store too) · free return shipping · free shipping on $35+
$11.99Nov 29, 2024, may have changedBuy Now
Amazon logo
Amazon
Sold by Caroza & Co.
$14.99Oct 13, 2026Buy Now
S
Shipt
$14.99Jul 7, 2024, may have changedBuy Now
L
learningexpress
$16.99Sep 28, 2025, may have changedBuy Now
T
ToysRUs -> Walmart
$16.99Aug 15, 2022, may have changedBuy Now

Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026). Some products and categories have different terms, so check with the store before you buy.

Price history summary

Lowest new price we recorded at major retailers (Amazon, Walmart, Best Buy, Target, The Home Depot and Lowes) in the last 90 days: $16.18 at Amazon on Aug 17, 2026.

Every price we recorded over the last 12 months was $16.18. Based on 1 recorded price since Aug 17, 2026 for offers sold by these retailers themselves (not marketplace sellers). Summary as of Oct 13, 2026.

Pros

  • •Adorable design that appeals to children and is particularly loved by school-aged girls.
  • •Features a locking mechanism with keys for added security, enhancing privacy and ownership.
  • •The front of the diary lights up, creating a fun and engaging element.
  • •The invisible ink pen is entertaining, providing endless fun with hidden messages readable under UV light.
  • •Ideal as a birthday gift, engaging children in journaling and self-expression.
  • •Includes stickers, a light-up cover, and a pen with light, making it a well-designed and thoughtful product for young users.
  • •Encourages creativity and self-expression, inspiring kids to write about their lives.

Cons

  • •The locking mechanism is brittle and broke quickly, leaving users frustrated.
  • •Invisible ink pen had leaking issues, creating messes.
  • •UV light malfunctioned shortly after use, disappointing users.
  • •Lights on the diary detached from the cover, indicating poor construction.
  • •Overall quality is considered disappointing despite its cute appearance.

Bottom Line

The Light It Up Diary combines appealing features such as a light-up cover and invisible ink pen that kids adore, but it is plagued by quality issues, particularly with the lock and UV light functionality. While it is an engaging gift for encouraging creativity, the drawbacks in durability make it a risky choice if longevity is a concern. If you're seeking a diary that ensures better build quality, consider exploring alternatives that offer similar fun features with more robust construction.

Read full expert review

What Reviewers Are Saying

Praised
loves the light up front15%
great purchase8%
ideal for kids learning to write8%
cute gift15%
excited to write8%
perfect gift8%
Criticized
defective lock8%
fell apart first day8%
invisible ink pen leaks8%
lights coming apart8%

Discussion

🔍About This Page

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