Colgate Optic White Charcoal Toothpaste
OTC Shoppe

Colgate Optic White Charcoal Toothpaste

$4.68across 15 retailers
Lowest at Amazon
$7.77 at Amazon
Price seen Sep 23, 2026
Lowest at any Popular Retailer
$5.98 at Walmart
Price seen Aug 22, 2023

Where to Buy

Newest price seen: Sep 23, 2026
RetailerPriceLast seenBuy
M
My OTC Store
$4.68Apr 14, 2024, may have changedBuy Now
V
Vitacost.com
$5.49Nov 30, 2022, may have changedBuy Now
Walmart logo
Walmart
90-day returns (in store too)
$5.98Aug 22, 2023, may have changedBuy Now
Target logo
Target
90-day returns (in store too) · free return shipping · free shipping on $35+
$6.29Apr 14, 2024, may have changedBuy Now
C
CVS (photo)
$6.59Aug 16, 2022, may have changedBuy Now

Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026). Some products and categories have different terms, so check with the store before you buy.

Pros

  • •Provides a thorough and refreshing clean akin to higher-priced brands.
  • •Features a pleasant, balanced mint flavor that effectively eliminates bad breath.
  • •Produces a satisfying amount of foam during use for enhanced cleaning experience.
  • •Effective in combating plaque, preventing tooth decay, and maintaining gum health.
  • •Contributes to noticeably whiter and smoother teeth after consistent use.
  • •Gentle on gums, making it suitable for individuals with sensitive teeth or gums.
  • •Offers incredible value for money without compromising quality or effectiveness.
  • •Reasonable price point, making it a good option for budget-conscious buyers.
  • •Recommended based on positive personal experiences.

Cons

  • •Disliked the non-squishable plastic tube, which can be difficult to use fully.
  • •New plastic tube packaging makes it hard to squeeze.
  • •Packaging creates a lot of waste and is not environmentally friendly.
  • •The product lacks a flip lid, which some users find inconvenient.
  • •Occasional issues with leakage from the tubes.

Bottom Line

The Colgate Optic White with Charcoal Whitening Toothpaste offers great value with its effective cleaning and refreshing mint flavor, making it a solid contender in the toothpaste aisle. However, the packaging design is a bit of a letdown for users who prefer environmentally friendly options or more user-friendly features like a flip lid. If packaging is a major concern, you might explore alternative options that prioritize sustainability and convenience.

Read full expert review

What Reviewers Are Saying

Praised
good toothpaste4%
great taste4%
effective cavity protection1%
left my mouth feeling clean1%
Criticized
packaging damaged1%
hate the new packaging1%
difficult to squeeze1%
not for me1%
too small for the money1%
not enough consistency1%

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Discussion

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ShopSavvy compares prices across thousands of retailers so you always get the best deal. Prices are collected from retailer listings, and each one shows the date we last saw it. Our expert reviews and community discussion help you make informed buying decisions.

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