Amika
Amika Normcore Shampoo
Model: 2538767Color: signatureUPC: 840117805637
Where to Buy
Newest price seen: May 25, 2026
| Retailer | Price | Last seen | Buy |
|---|---|---|---|
F fragrancenet.com | $20.99 | Nov 29, 2025, may have changed | Buy Now |
 Amazon 30-day returns (in store too) | $22.00 | Nov 29, 2025, may have changed | Buy Now |
 Walmart 90-day returns (in store too) | $23.00 | Dec 16, 2025, may have changed | Buy Now |
 Kohl's | $27.00 | Nov 29, 2025, may have changed | Buy Now |
 Sephora 30-day returns (in store too) · free return shipping | $27.00 | Nov 29, 2025, may have changed | Buy Now |
Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026 to May 2026). Some products and categories have different terms, so check with the store before you buy.
Price history summary
We recorded no new price at major retailers (Amazon, Walmart, Best Buy, Target, The Home Depot and Lowes) in the last 90 days.
Range over the last 12 months: $21.60 (retailers/amazon, Oct 20, 2025) to $27.00 (retailers/amazon, Dec 3, 2025). Based on 11 recorded prices since Oct 20, 2025 for offers sold by these retailers themselves (not marketplace sellers). Summary as of Oct 17, 2026.
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Pros
- •Cleans hair effectively while maintaining a pleasant scent
- •Leaves hair feeling super soft and smooth immediately after use
- •Effectively eliminates frizz and dryness, promoting a bouncy, fluffy texture
- •Has a light, pleasant fragrance that isn't overpowering and lasts up to three days
- •Hydrates hair without weighing it down, maintaining natural bounce and softness
- •Reduces scalp flakes, itchiness, redness, and scalp psoriasis
- •Provides excellent value; a little product goes a long way
- •Suitable for oily roots and helps with scalp issues like excess oil and buildup
- •Enhances hair shine and overall health, making hair look healthier and more vibrant
- •Works well on heat-damaged hair, restoring manageability and smoothness
Cons
- •Has a strong floral scent that may be overwhelming or not to everyone’s taste
- •Causes allergic reactions such as sneezing and nasal congestion in some users
- •Large bottles can be difficult to handle without a pump, potentially messy
- •Some users find the scent becomes less intense but still noticeable over time
- •No specific mention of vegan or cruelty-free status, which some may prefer
Bottom Line
Based on user reviews, the amika normcore signature shampoo offers a luxurious, effective clean that leaves hair soft, shiny, and well-hydrated. It’s especially recommended if you struggle with frizz, dryness, or scalp issues like flakes and oiliness. However, if you are sensitive to floral scents or prone to allergies, you might want to explore other options. If you're interested in a well-rated, hydrating shampoo with similar benefits, you might consider <component-button-product identifierProduct="12345-67890"> or similar alternatives that focus on fragrance-free formulas.
What Reviewers Are Saying
Praised
no frizz15%
smells really good31%
super soft31%
helps with thinning hair8%
a little goes a long way23%
makes hair shiny15%
no more flakes8%
not too heavy8%
good for color-treated hair8%
Criticized
allergic reaction8%
📚More About Amika Normcore Shampoo
Discussion
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ShopSavvy compares prices across thousands of retailers so you always get the best deal. Prices are collected from retailer listings, and each one shows the date we last saw it. Our expert reviews and community discussion help you make informed buying decisions.