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AMERICAN CREW

American Crew Firm Hold Gel

$3.90across 126 retailers
Model: 2523841UPC: 669316060506
Lowest at Amazon
$9.89 at Amazon
Price seen May 1, 2024
Lowest at any Popular Retailer
$8.99 at JC Penney
Price seen Jul 17, 2023

Where to Buy

Newest price seen: Oct 19, 2024
RetailerPriceLast seenBuy
M
My Store
$3.90Mar 21, 2023, may have changedBuy Now
M
My Store
$3.90Feb 21, 2023, may have changedBuy Now
T
TradeInn USD
$5.99Sep 1, 2022, may have changedBuy Now
P
Perfumes Club US
$6.00Aug 15, 2022, may have changedBuy Now
P
Perfumes Club US
$6.00Jul 31, 2023, may have changedBuy Now

Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026 to May 2026). Some products and categories have different terms, so check with the store before you buy.

Pros

  • •Provides a firm hold suitable for a variety of hairstyles, giving a sturdy finish without needing much product.
  • •Features an alcohol-free formula that minimizes hair damage while maintaining good holding power.
  • •Has a pleasant, original scent that is noticeable but not overpowering, which many users appreciate.
  • •Concentrated enough that a small amount lasts a long time, offering good value.
  • •Leaves no sticky residue or flakes, keeping hair looking clean and polished.
  • •Easy to apply and style with, making it convenient for daily use.

Cons

  • •Packaging in tubes can be flimsy, prone to squishing or leaking during travel; original plastic bottles are more durable and travel-friendly.
  • •Some users feel the product seems watered down compared to the original formula and doesn’t always deliver the expected firmness.
  • •A few reports mention white particles appearing if hair is disturbed after drying.
  • •Leaves hair feeling a bit hard or stiff, which might not be comfortable for everyone.
  • •The scent, while pleasant, is sometimes noted as not exactly matching the original, raising questions about product authenticity.

Bottom Line

American Crew Firm Hold Styling Gel offers a dependable, alcohol-free firm hold with a pleasant scent that works well for everyday styling. However, if you’re sensitive to packaging durability or crave an ultra-strong hold, you might want to consider looking for the product in its original plastic bottle format or explore other firm hold gels with a focus on travel-friendly packaging and a more intense hold. Overall, this gel balances good fragrance with manageable stiffness, perfect if you want reliable styling without flakes or stickiness.

Read full expert review

What Reviewers Are Saying

Praised
firm hold37%
smells good11%
not sticky11%
good holding power5%
Criticized
leaves white particles5%
misrepresentation of product16%
hard hair5%

Discussion

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