E-commerce pricing data vs traditional retail analytics. Here's how the data stacks up.
| Feature | ShopSavvy | Circana |
|---|---|---|
| E-commerce pricing data | 70k+ online retailers | Limited online |
| Brick-and-mortar data | ✕ | ✓ |
| Consumer panel data | ✕ | ✓ |
| Real-time data updates | ✓ | Weekly/monthly |
| Price history depth | 16+ years | Varies |
| Product catalog size | 100M+ products | 30M+ tracked |
| Modern data formats (JSON, Parquet) | ✓ | Platform-based |
| Seller-level data | ✓ | ✕ |
| Ratings & reviews data | ✓ | ✕ |
| AI/ML training rights | ✓ | Separate licensing |
| Self-service access | ✓ | Enterprise platform |
| Countries covered | Global online | 23 countries |
ShopSavvy provides real-time e-commerce pricing data from 70,000+ online retailers with seller-level detail, ratings, and reviews — all in modern data formats with AI/ML training rights included. Access is straightforward and self-service, without the enterprise platform onboarding that Circana requires.
Circana (formerly IRI + NPD) covers $4 trillion in consumer spending with point-of-sale data, consumer panels, and retail analytics across physical and digital channels in 23 countries. If you need market share analysis, consumer behavior insights, or category-level retail intelligence, Circana's combined IRI + NPD dataset is among the most comprehensive available.
Circana is a traditional retail analytics powerhouse focused on market share and consumer behavior. ShopSavvy is focused on real-time e-commerce pricing data at scale. Different tools for different needs — Circana for retail market intelligence, ShopSavvy for granular online pricing data.
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