If you're trying to decide between upgrading from a 965 or choosing between the two, here's what actually matters.
The 970 brings some genuinely useful upgrades:
The build quality jumped up significantly. You're getting titanium and sapphire crystal instead of polymer and Gorilla Glass. It just feels more premium on your wrist, and that sapphire lens is basically scratch-proof.
The new stuff that might matter to you:
Despite all the additions, the 970 only gained 3 grams and is actually slightly thinner. Engineering win there.
Here's the catch:
Battery life took a hit. The brighter screen is the main culprit:
If you run long ultras or hate charging your watch, this matters.
The money question:
The 970 launched at $749.99. That's $150 more than the 965 originally cost. Meanwhile, the 965 is regularly on sale now for hundreds less.
My take: If you already own a 965 and it's working fine, the upgrade probably isn't worth it unless you really want that flashlight or ECG. If you're buying fresh and have the budget, the 970's build quality and new features justify the premium.
Where this comes from: This answer is based on ShopSavvy's product database, real-time pricing from thousands of retailers, and a look at hundreds of user reviews to give you a well-rounded picture.
Here's our "TLDR" Review
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